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Nike Mercurial Vapor VIII Advertisement Analysis

1738 Words7 Pages

On Saturday, April 28, 2012, the Nike Mercurial Vapor VIII advertisement uses stars Cristiano Ronaldo to show the new advances in the Mercurial collection of shoes. Nike consciously targets the widest audience with their athletic apparel. An audience, which includes magazine readers, soccer fans, Ronaldo fans, Nike consumers and clients who play soccer, football, and track. On May 30, 1971, Blue Ribbon Sports assumed its official title of Nike Incorporated. The company is inspired by the Greek Goddess of Victory, who had the ability to fly. The Nike Swoosh was designed in 1971 by Carolyn Davidson for $35. The Swoosh represents speed and motion through an arc of movement symbolic of Michael Jordan and the Greek Goddess of Victory (Redding, 1). …show more content…

Cristiano Ronaldo lies center in the advertisement and acts as the dominant figure. Ronaldo glistens from the stadium lights which glare onto the field. The glare from Ronaldo 's skin affirms Ronaldo as the impact player. Ronaldo is decked out in Nike from head to toe. He is wearing the Nike Mercurial Vapor VIII, Nike shorts, shirt, and socks. The shoes, socks, and shorts Swoosh logo creates a line of symmetry down his leg. The use of all Nike equipment emphasizes Ronaldo 's association with Nike. This gives Nike credibility with a well known player which then reflects to his audience. The eyes of Ronaldo are peered down field in an effort to make a move for the goal. His face looks burned out as if he has broke out in top speed. Ronaldo 's fingers are split to run faster. One of Ronaldo 's legs are bent accentuating a cut move made by Ronaldo. The hair of Ronaldo is ruffied exaggerating the speed by Ronaldo. Nike used the icon to …show more content…

Cristiano Ronaldo lies center in the advertisement and acts as the dominant figure. Ronaldo glistens from the stadium lights which glare onto the field. The glare from Ronaldo 's skin affirms Ronaldo as the impact player. Ronaldo is decked out in Nike from head to toe. He is wearing the Nike Mercurial Vapor VIII, Nike shorts, shirt, and socks. The shoes, socks, and shorts Swoosh creates a line of symmetry down his leg. The use of all nike equipment emphasizes Ronaldo 's association with Nike. This gives Nike credibility with a well known player which then reflects to their audience. The eyes of Ronaldo are peered down field in an effort to make a move for the goal. His face looks burned out as if he has broke out in top speed. Ronaldo 's hands are split to cut the air and run faster. One of Ronaldo 's legs are bent accentuating a cut move made by him. The hair of Ronaldo is ruffied exaggerating the

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