ipl-logo

Perils Of Parallel Parking Ad Analysis

1026 Words5 Pages

Isaac Setford
Alvarenga
ENGL 1301
6 June 2023
Ad Analysis Essay - “The Perils Of Parallel Parking” With advancement in the commercial market, print ads are becoming increasingly effective ways to sell products. The persuasive techniques of pathos, logos, and ethos have been a common starting ground for all companies to create appealing advertising for a cornucopia of products. The ad “The Perils of Parallel Parking” by Volkswagen is used to introduce car consumers to their new “Park Assist” feature. This ad is extremely successful in persuading consumers through the use of animals, assertive text/messaging, and object positioning. The Volkswagen ad uses animals as replacements for vehicles to create pathos with the viewer. The use of goldfish …show more content…

After viewing the main imagery of the ad, simple text in the bottom corner helps explain the picture in simple terms. The two word phrase “Precision Parking”, has more impact as just those two words rather than an elaborate sentence. In an ad where imagery is the main takeaway from the print, a company should “focus on the benefits” of their product contrary to “the features” in order to have the greatest impact with minimal words (Kristina 7). When a viewer sees the simple phrase in the corner it becomes clear what the ad is about without covering the graphic with words. In terms of consumer advertising, the well-known phrase “a picture speaks a thousand words” is more prevalent than ever. In this specific scenario, it is a more visual product too which increases the importance of this phrase. In addition, Volkswagen’s inclusion of the feature followed by their brand under the impact phrase tells the viewer all of the important details in only a few words. Also, the inclusion of the text “Volkswagen” when the company logo is right next to it proves to the reader that Volkswagen created this feature and they are proud of it. Finally, while it seems small, the inclusion of periods at the end of these two short phrases brings what Volkswagen has to say about the feature to a “well remembered” (Kristina 9) full stop. This has a massive impact and concludes that Volkswagen does not need to say more about the feature. All in all, Volkswagen’s use of assertive text creates a logically appealing response to the

Show More
Related

Phil Swift Rhetorical Devices

773 Words | 4 Pages

Skyllar Jekel English 102 Prof. Burnham Jan. 26th, 2023 Rhetorical Analysis Essay Have regular advertisements left you uninterested and waiting for the end to come? Well, Phil Swift in the Flex Tape advertisement uses many exciting situations, even while putting himself at risk. By showing his viewers such heavily damaged areas get fixed with such a fast and easy solution, it makes him seem very confident in his own product and makes it more impressive and convincing to purchase. Keeping the audience engaged and showing how reliable his product is with a touch of logos and pathos adds to the success of this advertisement. Phil Swift first starts off by demonstrating the sheer power of Flex Tape by stopping a huge hole of flowing water with

Read More

A Rhetorical Analysis Of Best Budweiser

890 Words | 4 Pages

The change in tone helps grab the viewer’s attention even more. Analyzing the level of formality, the advertisement is noticeably not formal, which in this case works due to how the advertisement is structured. Considering the advertisement and the strategies that went into creating it, the audience feels a sense of loyalty not only to the puppy and horses’ relationships but to Budweiser and their

Read More

Ayn Rand Ethos Pathos Logos

1212 Words | 5 Pages

Activity 29 The rhetorical situation of advertisement establishes ethos with the logo and text of the US Department of Transportation. By doing this, people simply passing by can establish a connection to the advertisement, leading them to be interested in what it has to say. The advertisement does a tremendous job appealing to pathos in the picture, and even the description of the picture. With the text, “I was looking out for other cars.

Read More

Rhetorical Analysis Of Mr. Herbert's Dear Grove Press

524 Words | 3 Pages

Seaver, executive vice president of the Grove Press, proposes his thoughts on what Mr. Herbert addressed by using hyperbole and understatement in order to imply how they won’t use the slogan “It’s a real thing” any more. Mr. Seaver mentions how he will help Coca-Cola with their ownership of the slogan by explaining that they will ¨defend to the death your right to use ‘It’s a real thing’ in any advertising you care to¨ (Dear Coca-Cola, Mr. Seaver). Although he is giving his aid to Coca-Cola for the use of the slogan. When he says that they will “defend to the death” he is using a hyperbole in order to make the solution and his proposal seem helpful, when in reality, it seems as if he were expressing it as a joke. His argument might seem as a friendly offer, but Mr. Seaver makes it seem as if he doesn’t care about the importance of the discussion on the ownership of the slogan, which diminishes his credibility and reputation from the work status that he has.

Read More

Overton Park Ethos Pathos Logos

1742 Words | 7 Pages

I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

Read More

Rhetorical Strategies In Super Bowl Commercials

837 Words | 4 Pages

Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

Read More

Rhetorical Analysis Of Puppy, Monkey, Baby By Mtn Dew

700 Words | 3 Pages

In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.

Read More

Clarisse: Ignorance In A Dystopian Society

143 Words | 1 Pages

In fact, billboards, a creation of man, had to be stretched 10 times their original length for drivers to notice the advertisements. The ever – proliferating ignorance in this culture is subconsciously killing them. To get away from the truth of their lives, people speed on the highway,

Read More

A Rhetorical Analysis Of Audi's 'Daughter'

933 Words | 4 Pages

Despite the fact that it was able to establish its reliability (ethos), the excessive use of emotional appeals (pathos), and the lack of factual information (logos) weakens the argument within the ad. Through the evolution of a go-cart to a brand new s5 (Audi USA) Audi tries to separate itself from the scandals that surround the company. The establishment of Audi being a winning brand further enforces its credibility. Audi uses the idea of a girl in a boys world and the issue of inequality to connect with the viewer on an emotional level. The lack of factual information within the ad weakens Audi’s claim to support equality.

Read More

Cruelty To Animals Rhetorical Analysis

676 Words | 3 Pages

Additionally, each of these elements builds on one another helping support the ad’s argument and delivering a clear and compelling message to the audience. In conclusion, based on my analysis of the design, this public service announcement ad is very effective in conveying the sponsor’s message to stop animal cruelty and the plea for financial support to the

Read More

Toyota Corolla Ads

440 Words | 2 Pages

The crowd in the scene are having a blast with their neon lights and shades, except for one particular guy who is standing next to the Toyota Corolla. The advertisement is persuading the consumers that with the Toyota Corolla you can “stand out from the crowd.” The overall intention of the image is to stimulate our desires to want to drive the next “big thing”.

Read More

Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'

975 Words | 4 Pages

The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

Read More

Barbie Doll Rhetorical Analysis

1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More

Simon Sinek Persuasive Speech: The TED Talk

1021 Words | 5 Pages

We just happen to make great computers. Want to buy one” (Sinek). After he changes the original statement, the contrast between the two versions causes the audience to feel how unpersuasive the statement without a why is because it’s shallow and unappealing, and how persuasive the statement with a why is because it’s makes the audience feel like they are apart of the future. This effect helps prove Simon’s point by showing that without a why, an advertisement becomes unpersuasive. Also, this shows us that the intended audience for this talk was educated adults, because with more complex ideas and terminology a young or uneducated audience would not be able to grasp what the speaker was trying to convey.

Read More

Ford Ethos Pathos Logos

640 Words | 3 Pages

The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

Read More

More about Perils Of Parallel Parking Ad Analysis

Related Topics

Open Document