ipl-logo

Advertisement Analysis Assignment

1049 Words5 Pages
bulb-icon

Recommended: A critical analysis on women portrayal advertising

Alyssa Sardelli
Gender and Sex Roles
Angels Trias-Valls
6 February 2015
Ad Analysis Assignment The advertisement I have chosen to analyze is from BMW, the car company, which was released in 2002 (Lixil Graphics Ltd.) in Italy (MayDream, INC.). The advertisement is of an undressed man and a woman wearing only a black bra, in a bed, in which are clearly engaging in sexual intercourse. The man is on top, and the woman is on the bottom. The advertisement, other than blatantly using sex appeal to attract the public to the advertisement, has caused a lot of controversy over the fact that the woman has a magazine with a BMW vehicle, which is printed across a two page spread, completely covering her face. The only caption on poster reads, “The ultimate …show more content…

When studying the image, I came across many different elements that I questioned. The first thing I noticed and questioned about the advertisement is the appearances of the models chosen for this shoot. Both models are slim and tan. The man is muscular, does not have a flaw on his body, and has beautiful long hair. The woman is very thin where her rib cage is slightly visible. Are we supposed to look like this in order to drive a BMW? The advertisement is setting highly unrealistic expectations for the viewers in which can cause public health problems including but not limited to depression and eating …show more content…

After thoroughly studying the image, I came across many elements that disturbed me. I am not fond of the fact that both models are seamlessly “perfect” in societies eyes. Hasn’t there been a large pull by the people to separate unrealistic expectations from the models in magazines to how people really are? Why does BMW need to go back into it? The fact that the woman’s face is completely hidden by the two-page spread of the vehicle is disgusting. Women are not just objects to be used for pleasure and nothing else. The stereotypes being forced through this advertisement are not valid whatsoever. Lastly, the saying chosen for this 2002 advertisement is shameful. Personifying a vehicle to represent sexual pleasure and domination is completely discreditable. I was very disappointed with this

Show More
Related

Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals

1045 Words | 5 Pages

Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.

Read More

Eric Schlosser Advertising Analysis

376 Words | 2 Pages

In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.

Read More

Jean Kilbourne Transition Summary

411 Words | 2 Pages

Kilbourne is aware of the varying viewpoints on these ads and seeks to be fair. She anticipated claims that she is reading too much into these ads and made sure to allow for more than one interpretation of the images. Furthermore, some critics point out that men are also objectified in ads. Kilbourne, again, reasonably acknowledges these critiques. She agrees that the objectification of anyone is not a good thing while still supporting her initial assertion that the objectification of women in ads is more harmful.

Read More

Summary Of Killing USftly 4 Jean Kilbourne

1229 Words | 5 Pages

Men are becoming more sexualized and being photoshopped in ads. In the article “Hunkvertising: The Objectification of Men in Advertising” by David Gianatasio, he talks about the how advertisements are sexualizing men and using sex to sell is nothing new to world. “The objectification of men in advertising (as with women) is not new…. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads” (Gianatasio). Gianatasio is giving an example of how men's ads turning into a sexualized object.

Read More

Summary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne

507 Words | 3 Pages

Furthermore, the author attempts to explain and decode the possible motives to use such a disturbing ad by stating that perhaps the ad is simply designed to get our attention, by shocking us and arousing unconscious anxiety. Kilbourne continuous by asserting that the plausible intent is subtler and it is designed to play into the fantasies of domination and even rape that some women use in order to maintain an illusion of being in control (496

Read More

Summary Of Sex Lies And Jesus Is A Brand Of Jean Kilbourne

1353 Words | 6 Pages

The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster

Read More

Aristotle's Ethos Pathos Logos

879 Words | 4 Pages

Even by making this image the ad does not give much information, but still gives enough to make the point. The producers’ sense that the audience can interpret the point they are trying to get across without adding additional information to ruin the organization on the ad. The information used is not right, it depicts something that will not really happen, by drinking the alcohol you will not turn into the man with the suit and hat. Some people realize you will not turn into the man exactly but will turn them into a more appealing person. The producers bend the information but yet the audience will still be influenced because it is organized so well.

Read More

A Rhetorical Analysis Of An Ad From 2012 Geico

720 Words | 3 Pages

The advertisement by “Geico”, one of the major insurance companies in the world, was broadcasted on the 29th of Aug in 2012 Body builder directing traffic. Insurance is known for being boring and monotonous, something that nobody wants to deal with. Just like Geico commercials are famous for they added comedy into their advertisements. In an ad from 2012 Geico uses a body builder directing traffic and comparing him to show how happy only Geico customers are. In the commercial I have chosen to analyze, the bodybuilder is in city street, flexing his muscles as happy as can be and at the same time directing traffic in new poses.

Read More

I Love My Body: Advertisement Analysis

971 Words | 4 Pages

Thigh gaps, flat stomach, big boobs, curvaceous hips. Something all girls dream of having and spend heaps of time and money trying to achieve it. In reality, it’s 99% impossible to get the super model “hot bod”. As an average, food-loving, lazy woman, I admire their ‘beautiful’ bodies and accept that my body will never be like theirs. Victoria’s Secret (VS) is a famous American retailer of women’s lingerie who’s widely known to use supermodels called “Angels” to advertise and promote the company’s lingerie.

Read More

A Rhetorical Analysis Of Body By Milk

903 Words | 4 Pages

Dairy companies are undertaking an advertising campaign in which they use celebrities in order to capture the attention of young adults to consume more milk on a daily basis. The advertisement that I have chosen shows David Beckham which conveys the company's message of Body by Milk. The message is then further explained in the ad where it states, “The protein in milk helps build muscle and some studies suggest teens who choose it tend to be leaner.” The ad shows David Beckham's upper body in very well shape while he is holding a soccer ball which highlights his sporty side. He also has a milk mustache promoting the Body by Milk theme of the dairy company.

Read More

The Dehumanization Of Women In Advertising And Women

1586 Words | 7 Pages

In this society, the equality which stands between men and women is almost non- existent. It is widely believed that we live in a man’s world. Even something as common to our culture as the English language stands guilty to the possession of a rape content. With the “language of rape” surrounding our everyday lives and yet still being ignored as an issue seeking attention, it is common for many people to overlook the equally degrading images in which advertising agencies surround us with day in and day out.

Read More

Calvin Klein Advertisement Analysis Essay

912 Words | 4 Pages

Advertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side).

Read More

Essay On Targeted Advertising

1377 Words | 6 Pages

Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

Read More

Olay Advert Analysis

934 Words | 4 Pages

In the photograph, the woman is closing her eyes and smiling with her pointing finger touching the lower lip. The caption signifies a sign of happiness within reality and relaxed mood. Notably, there is a shadow of her right hand on the chest that shows the photograph is real. The woman in the ad has a silver ring, and the hand is in the middle of the photograph that is the focal center of the viewers. A close look at the photo shows the woman is tilting to the right, which is a body language implying submission.

Read More

Essay On Slimming Advertisements

1023 Words | 5 Pages

The slimming advertisement should be banned Nowadays, it is commonly to find a slimming advertisement through the media, from newspaper to internet, magazine to television. Those advertisements always involve pictures of a slim, pretty model, which claimed that if someone uses their product, they can be as slim as the model. Every time, when women see the perfect body shape of the model, the want of being slim is obsessed on their mind, they tried to lose weight by taking pills, eating cellulite food and getting on diet. However, they are not work for everyone, unfortunately, some tragedies happened to some women.

Read More

More about Advertisement Analysis Assignment

Related Topics

Open Document