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Summary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne

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“Two Ways a Woman Can Get Hurt,” written by Jean Kilbourne, who is an award-winning author and educator, is best known for her lectures on the effects of media images on young people and specifically young women. In this essay, Kilbourne discusses the ways advertising constantly uses images that make sexual and violent situations against women and children increasingly normalized in our society. In order to support her argument, the essay is heavily filled with images of these particular advertisements that portray the sexual exploitation of women and children. Overall, the author uncovers that these advertisements do not promote self-love or confidence. In fact, these constant messages invoke self-hatred and open contempt among young women. …show more content…

This ad portrays three men attacking a woman. The men appear to be drawn towards the woman’s jeans, as it is apparent that one of the men is lifting the woman off the ground by the back of her jeans. The advertisement is strangely geared towards women as the targeted audience even though it is such a terrifying image. In my opinion, the ad speaks volumes using ethos and pathos in a negative fashion. Ethos is utilized as the ad depicts men aggressively and forcefully handling the woman. Ethically we understand it is wrong to physically abusive anyone, but it also recognized to be socially unacceptable for a man to put his hands on a woman. Moreover, pathos is exercised in this ad by evoking the emotion of anxiety and fear because most women have sadly experienced some form of abuse. Subsequently, this ad speaks to the darkest and dismal emotions a majority of women share. Furthermore, the author attempts to explain and decode the possible motives to use such a disturbing ad by stating that perhaps the ad is simply designed to get our attention, by shocking us and arousing unconscious anxiety. Kilbourne continuous by asserting that the plausible intent is subtler and it is designed to play into the fantasies of domination and even rape that some women use in order to maintain an illusion of being in control (496

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In "Two Ways a Woman Can Get Hurt," the author, Jean Kilbourne, talks about how women are sexualized and mistreated in the public eye by advertisements. She contends that men and women in the media are distorted as sex images and instruments: Women are portrayed as mediocre in contrast with men. For example, she states that the woman is “rewarded for her sexuality by the man’s wealth.” The media has aimed towards promoting either women or men particularly. In one advertisement, she clarifies how a tie organization publicizes ties by having ties laid in a botched up bed — as though showing that this brand of tie will help you get laid.

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In her essay, Kilbourne illustrates how advertising normalizes, and sometimes encourages, behavior that is conducive to sexual violence against women and children.

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It is a belief that these kinds of advertising do not just attract people to buy their products, but they teach men that women are just an object that you can get by buying that product. “Two Ways a Woman Can Get Hurt,” by Jean Kilbourne, she explains that advertising is damaging to the public and most often women by showing that man are using women for their sexual needs. She states that sex in ads is violence and that companies, commercials, and ads are using women to make more money. The author also contends that the posses, face expressions, and the

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Blinded Eyes: The Story of What’s Right in Front of Us Without close attention people tend to miss the way our attention is captured. Ads in today’s society are always attempting to sale a product by using sex, and through unachievable appearance only capable through a lot of digital editing. Jean Kilbourne often speaks out on the matter and has quite a point. A recent ad seen in a Cosmopolitan magazine a young, black woman is seen in a blue colored weight room.

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The issues that Kilbourne is attempting to attack are highly sensitive ones. Therefore, it would follow that her essay would appeal to pathos more than usual. The violence that Kilbourne is talking about affects nearly all women and is something that demands attention. It is true when Kilbourne says, “Most of us become numb to these images, just as we become numb to the daily litany in the news of women being raped, battered, and killed” (430). While they are certainly important, all the statistics and data can appear disconnected from the reality of real life abuse women endure.

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