When an author wants their writing to be persuasive they can take a number of approaches. But common to all almost all argumentative writings are appeals to logos, ethos, or pathos. A delicate balance of these appeals will ensure a compelling and effectual argument. It is largely up to the author how they decide to persuade a reader of their argument. A critical analysis of the persuasive essay “Two Ways a Woman Can Get Hurt” by Jean Kilbourne reveals a strong argument that appeals to logic, ethics, and, given the sensitive nature of the subject matter, an extensive appeal to pathos. In her essay, Kilbourne illustrates how advertising normalizes, and sometimes encourages, behavior that is conducive to sexual violence against women and children.