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How To Write A Rhetorical Analysis Shopping For American Culture

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The topic discussed in this article focuses on the positive impacts malls have in society. Malls have been around for many years and continue to influence society into buying or shopping for material things in order to satisfy our everyday needs. They are also a way of connecting society by the interaction of shopping in masses brings and creates a fun ambiance for everyone to enjoy. Rhetorical evaluation is analyzing the tone, the aim, and the ultimate purpose of the ideas being brought forth. Evaluation is an important skill to have in today’s society because otherwise we would be led like sheep into accepting eloquent arguments as absolute truths when they could be the opposite. Readers can learn to distinguish what’s best for them by analyzing all kinds of arguments in society. Writer, James J. Farrell, in …show more content…

This essay will first explore how the ethos is weak, then discuss how the pathos is also weak, then how the logos is strong, and finally how the fallacies undermine the effectiveness of the argument. The author’s purpose, which is to evaluate the strength and weakness on the appeals to ethos, pathos and logos, is effectively accomplished by the end of the article. While James J. Farrell is effective in his appeals to logos, he is not as successful in his appeal to pathos and ethos because he commits some emotional fallacies. First, James J. Farrell is effective in his appeal to logos by providing factual data and definitions. He appeals to logos when stating the “number of shopping centers, total leasable sales area, retails sales, and employment in shopping centers from 1970s to 2000s” in a chart titled as “Shopping Centers in America” (Farrell

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David Brooks utilizes the rhetorical devices of Logos, Ethos, and Pathos to build his argument that disrespecting American values is counterproductive. First, Brooks uses the Rhetorical device of Pathos to appeal to the emotions of the reader. He says that “Over the centuries, this civic religion fired a fervent desire for change”(Par. 6). Brooks uses the word “fervent” in his writing, because it appeals to the emotions of the reader, It expresses the extent of the desire for change. This is known as pathos.

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536 Words | 3 Pages

Pathos, ethos, and logos have a specified role in argumentative literature. Logos is defined as the logic behind an argument. Writers utilize logos to impress a reader; thus, persuading the audience to believe in the reasoning presented to them. Ethos, also known as ethics, illuminates the author’s “back-bone”, or belief system, which provided him with a position for the argument. In other words, ethos explains why the author believes what he is saying and why the reader should, too.

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179 Words | 1 Pages

In her essay, “In Praise of Chain Stores”, Virginia Postrel hails the progressiveness of chain stores and counters arguments made against them. As a frequent shopper in my city, I have experienced the benefits of chain stores and how they affect the locals that shop in them. I believe that chain stores have not turned Augusta into a boring city because they are familiar even to those new to the area, they have a high standard of quality and service, and provide fair fixed prices. First, Postrel quotes Thomas Friedman in her essay, stating that “…America is mind numbingly monotonous- the most boring country to tour; because ‘everywhere looks like everwhere else…’ the familiarity of a Walmart to someone new to Augusta may be a relief,

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711 Words | 3 Pages

The author used different elements of ethos, logos, pathos, and kairos to effectively communicate with the reader. Eve Tushnet the author of this essay does not have a whole lot of ethos. Eve is lacking credibility and character because she is not an established author. Eve is not a credible author because she is a freelance writer. Eve does not have good credibility because she blogs and contributes to an opinion magazine and website.

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1637 Words | 7 Pages

Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.

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494 Words | 2 Pages

Throughout the first month of class, I’ve learn many concepts from the assignments given which include ethos,logos, pathos,claims,rhetorical reading and writing and others. One concept I have grasp is rhetorical reading, which means persuading the audience to believe a certain value or idea ultimately is considered an argument. For example,as I analyzed the content in the article Hidden Intellectualism by Gerald Graff, I had developed the conclusion that the author attempted to convince his audience to agree with his claim, which in fact his belief was that street smarts should absolutely be valuable academically in schools. After analyzing the article thoroughly, I had the task of writing a rhetorical essay explaining if I agree with the point

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876 Words | 4 Pages

Ethos, logos, and pathos are forms of the rhetorical choices the author used to further convey her argument to her audience. Her use of ethos is noted in the beginning of the nonfiction piece, where she discusses her career as an author and newspaper writer; she lists her credentials and gives the readers information about her life. Each of the footnotes Ehrenreich inscribed at the bottoms of pages in the book serves as a use of logos; they are statistics and historical records providing data about companies, labor laws, and other information pertinent to previous passages. Pathos involves the author appeals to the audience’s emotions, and Ehrenreich achieves this when describing her co-worker's lives. They have limited time with family and friends due to being occupied full time by their

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1103 Words | 5 Pages

With this article having a very strong analysis evidence such as the appeals to logos, pathos, and ethos. I agree that this article is very effective. Throughout this essay, I will analyze the article through its context of rhetorical analysis and evaluation of argument claims, and logos, pathos, and ethos.

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474 Words | 2 Pages

America: Is It What It Use To Be? Abraham lincoln states “ My dream is of an place and time where America will once again be seen as the last best hope on earth.” This implies that America is no longer the hope of the world and has somehow backslide. This is know because Lincoln use the phrase once again with once meaning at one time and again meaning to regain.

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1176 Words | 5 Pages

Video advertisements like Visit California’s “Living the Dream” ad plays on the viewers’ desired fantasy of luxury and adventure. The ad reels in the desired audience with various sights, sounds, and emotions displayed throughout the video. The advertisement includes the myths and stereotypes of California culture to pull in the viewer, also linking Californian culture with American culture. Anyone can look at the ad and think, “Wow.

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1124 Words | 5 Pages

The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression

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1152 Words | 5 Pages

Rhetorical Analysis Writers as well as other artists inform, entertain, and persuade their audiences in many ways. Therefore, for a clear understanding of some pieces of work, one need to analyze the work, whether fiction or non-fiction to understand how different parts and elements work together in creating the needed effect. Use of literary elements such as ethos, pathos, logos, tone, and imagery are some of the techniques that bring out the intended purpose of the piece of work. The rhetorical situation is another essential area in rhetorical analysis. “Americans Don 't Have the Right to Bear Just Any Arms” by Kurt Lichtenwald shows how he relates to the audience in a manner that one can recognize and analyze.

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650 Words | 3 Pages

The faculty of observing in any given case the available means of persuasion known as pathos, logos, and ethos these rhetorical devices have always been used in literature, improving and refining composition. Many authors and speakers rely on these techniques to help deliver their point across. Pathos, Ethos, and Logos all have different purposes; Pathos appeals to emotion, while ethos appeal, means to convince an audience of the author’s credibility or character. Logos can be recognized as an appeal to logic and facts. These following texts have occupied the usage of these techniques.

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864 Words | 4 Pages

In 1741, Jonathan Edwards delivered a sermon called “Sinners in the Hands of an Angry God” to a congregation in Enfield, Connecticut. This sermon was so influential and poignant that today it has transformed into a piece of literature that many study in classes. This bit of literature is so utterly jam-packed with the use of rhetorical appeals, often referred to as ethos, pathos, and logos. These three appeals are derived from ancient Greece, or more precisely, the Greek philosopher Aristotle. Ethos appeals to the audience’s sense of trust, pathos, to their sense of emotion, and logos, to their sense of logic.

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679 Words | 3 Pages

Guterson’s “Enclosed. Encyclopedic. Endured: The Mall of America” conveys the reality of the mall through his language, diction and closed-minded tone shifting to a realistic and assertive attitude reinforcing his point that malls are getting bigger and better, looking to take over society socially and emotionally. Guterson uses language to convey that malls are taking away the social aspect of society.

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