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How To Write A Rhetorical Analysis Shopping For American Culture

1557 Words7 Pages

The topic discussed in this article focuses on the positive impacts malls have in society. Malls have been around for many years and continue to influence society into buying or shopping for material things in order to satisfy our everyday needs. They are also a way of connecting society by the interaction of shopping in masses brings and creates a fun ambiance for everyone to enjoy. Rhetorical evaluation is analyzing the tone, the aim, and the ultimate purpose of the ideas being brought forth. Evaluation is an important skill to have in today’s society because otherwise we would be led like sheep into accepting eloquent arguments as absolute truths when they could be the opposite. Readers can learn to distinguish what’s best for them by analyzing all kinds of arguments in society. Writer, James J. Farrell, in …show more content…

This essay will first explore how the ethos is weak, then discuss how the pathos is also weak, then how the logos is strong, and finally how the fallacies undermine the effectiveness of the argument. The author’s purpose, which is to evaluate the strength and weakness on the appeals to ethos, pathos and logos, is effectively accomplished by the end of the article. While James J. Farrell is effective in his appeals to logos, he is not as successful in his appeal to pathos and ethos because he commits some emotional fallacies. First, James J. Farrell is effective in his appeal to logos by providing factual data and definitions. He appeals to logos when stating the “number of shopping centers, total leasable sales area, retails sales, and employment in shopping centers from 1970s to 2000s” in a chart titled as “Shopping Centers in America” (Farrell

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David Brooks utilizes the rhetorical devices of Logos, Ethos, and Pathos to build his argument that disrespecting American values is counterproductive. First, Brooks uses the Rhetorical device of Pathos to appeal to the emotions of the reader. He says that “Over the centuries, this civic religion fired a fervent desire for change”(Par. 6). Brooks uses the word “fervent” in his writing, because it appeals to the emotions of the reader, It expresses the extent of the desire for change. This is known as pathos.

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Pathos, ethos, and logos have a specified role in argumentative literature. Logos is defined as the logic behind an argument. Writers utilize logos to impress a reader; thus, persuading the audience to believe in the reasoning presented to them. Ethos, also known as ethics, illuminates the author’s “back-bone”, or belief system, which provided him with a position for the argument. In other words, ethos explains why the author believes what he is saying and why the reader should, too.

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In her essay, “In Praise of Chain Stores”, Virginia Postrel hails the progressiveness of chain stores and counters arguments made against them. As a frequent shopper in my city, I have experienced the benefits of chain stores and how they affect the locals that shop in them. I believe that chain stores have not turned Augusta into a boring city because they are familiar even to those new to the area, they have a high standard of quality and service, and provide fair fixed prices. First, Postrel quotes Thomas Friedman in her essay, stating that “…America is mind numbingly monotonous- the most boring country to tour; because ‘everywhere looks like everwhere else…’ the familiarity of a Walmart to someone new to Augusta may be a relief,

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The author used different elements of ethos, logos, pathos, and kairos to effectively communicate with the reader. Eve Tushnet the author of this essay does not have a whole lot of ethos. Eve is lacking credibility and character because she is not an established author. Eve is not a credible author because she is a freelance writer. Eve does not have good credibility because she blogs and contributes to an opinion magazine and website.

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Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.

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