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The 1969 Sears Fall Catalog: Influencing Consumers

260 Words2 Pages
When it comes to influencing the consumers, small elements such as color scheme play a big role. What consumers see around them and in media plays a big role in what they want to purchase. 1960’s were a decade of change for women, and the period when Second wave of feminism took place. The 1969 Sears Fall Catalog symbolizes Women power. During that decade, the gender quality gap shortened as a majority percentage of women decided to break the long practiced traditions of the society by perusing careers and practicing rights, which were considered uncommon during that time. This advertisement is targeted towards the women who wanted to take control of their own life. In the picture, a woman is seen in a formal attire. The advertisement symbolizes
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