Sexualization Of Advertising In America

Advertising in America slowly became part of our culture. It started off small with pamphlets promoting local candle makers to now, with multimillion dollar ad campaigns for McDonalds. From high end fashion labels assuring “sexiness” to the latest cellphone company promising “sleeker designs,” the media bombards society with ridiculous advertisements. As my generation grows and learns, we see our environment flooded with ads saying the same empty words. Even though we have become cynical towards the propaganda, we still give into it and buy materialistic objects to fil the void. Advertising in America promotes achieving an unrealistic standard of beauty and rising in social hierarchy through aimless merchandise. The first ad is of a Donna

She is a blonde bombshell with blue eyes, perfectly blown out curls and pore less skin also known as the ideal woman, or society’s wet dream. Society expects us females to smell good and always look prim and proper. The light behind her depicts innocence and purity and all of this can be achieved by using the perfume. Her only flaw in society’s eyes would be the gap tooth but even that is sexualized because the attention drawn to her mouth. The apple reminds me of Adam and Eve and their sin. They gave into temptation and that is exactly what this ad wants you to do, give in and buy the product. Since this is a higher end brand, the ad is trying to appeal to the wealthy class or give buyers the sense that they are as important as those of a higher tax bracket. If you look at the words “be delicious” from an objective standpoint, no one can “be delicious.” You cannot taste “delicious” because this is not a cannibalistic

Materialism has become interwoven in the fabric of this nation. Money is the ultimate symbol of class; if we own something of great expense, we feel as if we are worth the same expense. We need the newest and fastest thing on the market to still be considered reputable. We always want what we cannot have, and if we attain it, we feel superior to others around us. We pursue our identity through consumerism yet name brand clothes are the chains to our free thinking. We believe we are individuals with different styles and such but we are all part of the same alternative movement, that movement being consumerism. Advertising in the land of the free has become a horse race in a sense. It is all about who can get their product advertised the fastest and biggest. You can find ads on buildings, on television, in magazines, all over the internet. Time Square is flooded with electronic billboards and the Pacific Coast Highway is cluttered with standing billboards. The digital age has brought a new wave of advertising, sites can monitor our activity online and present us with relevant ads. The consumer is trapped in a nasty cycle with no hopes of an escape anytime