Subliminal messages are found in most advertisements that we see on a daily basis. The DKNY ad “be delicious” uses Chanel Iman, a recognized model, to lure in consumers sending a deeper message besides selling their perfume. Having Iman posing with an apple on her hand as if she were eating it and looking directly at the camera in a provocative way, is how they could easily seduce the audience. Sexualizing woman has been a successful marketing strategy for more than a decade. In this case, the ad uses the words “Be delicious”, trying to change the way beauty is perceived convincing the audience that they need to change the way they look to fit into societies standards and by buying their product they can achieve exactly that.
Sexual advertisements have a variety of negative outcomes. It can affect younger woman by making them believe they need to look better since most of the time the women in these ads are edited with Photoshop their perception of beauty changes. In this ad, for example, Channel Iman has perfect skin, which is a difficulty woman deal with every day. These ads can also affect society by making them think it is okay to promote these type of ads. What they might not understand is that by buying their products it is actually empowering them to continue promoting sexual advertisements.
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By promoting the fragrance with their logo on the ad it automatically gives the buyer a hint that it could be good, with this we can see how ethos was used to help them sell their product. Also, by using the model it can give the consumers feedback, making them think that if she liked it and promotes it, then the fragrance must be