In what way is persuasion subtle in both ads? Compare and contrast the use of text and visual imagery in each. Subtle messages are more influential on people who desire products that are visually appealing. These types of advertising don’t control your decision, but they strongly guide your opinion on that specific product. The 1953 Del Monte advertisement was released in magazines and features an intrigued woman holding a ketchup bottle and the caption below it reads. “You mean a woman can open it’, which give the perception that woman have this new strength. The Alcoa Aluminum advertisement of their new aluminum bottle cap on the Del Monte ketchup bottle represent women in a very derogative way, but this was accepted during this era. On …show more content…
Which is clearly illustrated in ads during the 1970’s. The third example depict a young child painted with cosmetic and a very mature hairstyle. The ad included the caption “Innocence is sexier that you think.” The advertisement is attempting to sell a beauty myth and use the appeal of a child to attract consumers. This ad even incorporated a teddy bear to capture attention from potential customers to the product. This ad can have interpreted for many angles due to the image and the bold statement that was attached, but essential the message promotes that girl starting at a young age placing a value on beauty. Which can affect how young ladies view themselves. However, the evolution of consumer buying power has lead advertisers to use uncertain methods to attract target audiences. Often campaign attempt to reach multiple markets, which can be effective or a complete disaster. Which is the is the case of the final ad from Skittles. This brand is well recognized and kids worldwide are familiar with the tagline “taste the rainbow.” This advertisement is bold and colorful, which can immediately have an impact on the intended target market who are usually kids. However, many people of all age enjoy the product and this creates an additional market for the product. Therefore, the candy maker had to make innovative adjustments to remain relevant. The imaginary on the package is realistic a gives the perception the candy is delicious and ready for consumption. The S on the candy pieces is iconic. On this Skittle’s package the S is positioned, so that the S on the piece of candy take on an entirely different