The obvious claim in this advertisement is intimacy between a man and a woman. The ad suggests that rather than their connection, it is about a woman seeking to find herself through this perfume. The Gucci brand has developed a theme in their guilty perfume ad to meet the expectations of society to help create a greater image for their perfumes. Many men tend to come off as dominant towards women in a way that makes the male feel superior, like the women should bow down to them in some ways; this ad shows the opposite of this. In this ad, the woman clearly has power over the male when wearing this perfume; she is the alpha. Women often feel in relationships they are not as good as the opposite sex and their insecurities make them feel less powerful and taken advantage of. The way this ad is laid out and has the woman positioned, the way she gleams at the camera giving the image power, enhances her beauty and overall influencing young women. This ad uses their logo, bottle, and company in an effective way of targeting young women in relationships by giving off a feeling of power and having a positive demeanor. Lust, passion and guilt are shown between the models in this …show more content…
They use pathos to bring in their customers emotionally and then reassure them with ethos of their credibility and ethical appeal. The two models are portraying a couple who is engaged with each other. The denotative meaning is that the couple is in love and ready for foreplay. The connotative meaning is that the female is irresistible and she is searching for attention by using the “Gucci Guilty” perfume to uplift herself. Gucci’s goal to appeal to the viewers through this ad is to flatter them in a way that persuades them that their product will have the same effect that they pertain to in the