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Dating Abuse Ethos Pathos Logos

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Break the Cycle and the National Dating Abuse Helpline have collaborated together to produce an ad that not only appeals to younger people, but also brings awareness to dating abuse. The advertisement titled, “Dating Abuse Affects 1 in 3 Young People” is set up in a way that gets young people thinking about the frequency in which dating abuse happens (Ede 86). The purpose of this visual analysis paper will be to analyze the ad’s use of Aristotle’s three appeals. While pathos and logos dominate the ad, ethos just as importantly supports the ad’s persuasive purpose. The most prominent detail in the ad is a heart that is faded around the edges with a collage of hands holding definitions of what love is written on paper in various scripts within (Ede 86). The hands pictured are from different races, genders, and ages, implying that there are no barriers when it comes to dating abuse. The use of pathos here appeals to the audience’s desire to feel loved, creating a sense of hope and trust. Some of the examples of what …show more content…

The bold text stands out from the rest of the text as a way of grabbing the audience's attention. Below the large text is smaller text stating you deserve a safe and healthy relationship as well as listing the website loveisrespect.org. On the website it states that 1 in 3 adolescents are a victim of physical, sexual, emotional, or verbal abuse from a dating partner which exceeds rates of any other type of youth violence (Loveisrespect.org). By including the statistic as well as the website in the ad it effectively supports logos by providing a greater variety of statistical evidence linking readers to valid research, factual information, and an array of resources young people can access to differentiate healthy versus abusive dating for themselves or

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