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Martin Luther King's Use Of Pathos In An Advertisement

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Pathos in an Advertisement Almost everywhere, on t.v channels., on the Internet, in the folded sheets of a newspaper, an advertisement will appear. Advertisements are one way for a company, speaker, or a person to reach out to a particular audience to get a message across. The messages that are trying to be relayed to the audience can range from a huge issue of trying to change somebody’s belief about a certain issue, to something smaller such as trying to get somebody to get out of their comfort zone and eat something new for lunch. However, in order to get a person to stop what they’re doing and focus in on the message that’s trying to be conveyed, the person needs to relate to their specified audience. Sometimes, the best way for a message …show more content…

Majority of the decisions we make on a daily basis are based on our emotions at that particular time. Pathos goes along with ethos and logos when wanting to think about how to craft an argument. You need all three in order to have the right balance. Pathos is used in anecdotes or other narratives, images or other forms of media, direct quotations, and humor (Gayle). For instance, in the famous “I Have a Dream Speech” by Martin Luther King Jr., one of the ways it was so emotionally appealing was through his use of pathos. Dr. King utilizes pathos by relating his speech to his own dreams and family. In his speech he said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” This quote in particular brought tears to many members of the audience. Making the speech personal and bringing in his own family was able to help establish a relationship between Dr. King and the people around him. This is just one way that pathos is expressed to an audience and it worked because of the way the audience reacted (Manfredonia). Advertisements in particular contain a lot of pathos because it is a picture. Emotional appeals can’t be heard, in comparison to a speech or

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The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

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One being pathos, which acts upon an individual's emotions and tends to evoke a sense of pity. Pathos was evident when Martin uttered “but more basically, I am in Birmingham because injustice is here.” This demonstrates that Martin Luther King not only sympathized with them but is also going to do something about the situation at hand. In addition to pathos is usage of logos this rhetorical device was displayed when Martin Luther King presented a intricate explanation

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Pathos is when the speech appeals to the audience’s emotions. President Abraham Lincoln uses pathos is this speech to console the audience for the losses that the country has endured during the Civil War. Lincoln uses pathos to convey sadness when he says, “The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract.” When saying this Lincoln appeals to the people’s emotions by explaining that their loved ones struggled there and he also appeals to the feeling of pride they feel for their loved ones who dedicated their lives to their cause. Another example of pathos in this speech is, “...that from these honored dead we take increased devotion-that we here highly resolve that these dead shall not have died in vain…”

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Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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On April 3rd 1968 Former civil rights leader Martin Luther King jr. employs the appeal of ethos, pathos and logos effectively in his speech “I’ve been to the mountaintop”. to persuade the people to stand up for equality. Martin Luther king jr. use of pathos strengthens his ability to make an emotional connection with the audience because they must have went through the similar experience. “Thirteen Hundred of God’s children are suffering, sometimes are going hungry,going through dark and dreary nights”.

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In “Letter from Birmingham Jail” pathos was used throughout the letter. King gives his audience a chance to experience what is happening to him and his fellow African Americans by inserting emotional events. Such as the treatment from the Birmingham police when they “pushed and cursed young Negro females and slapped and kicked young Negro males.” ( King’s letter page 3) Yet after the mistreatment from the Birmingham police, King still didn’t insult them and preached to keep peacefully protest for their rights.

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Aristotle had a method of persuading people that toyed with their emotions, this was one of the three Aristotelian Appeals called Pathos. Commercials are notorious for using pathos in order to make a viewer feel terrible about a situation, that in reality has no effect on that individual. In this response, the example used to explain Pathos will be an anti-smoking commercial. The commercial portrays a child walking into an airport with his mother and the more then disappears, for what we assume to go smoke, the child begins to cry for the fact he is no longer with his mother anymore. The first sign of pathos being used within this commercial would be when the mother disappears, leaving the boy completely alone in an airport while sad music

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Pathos is appealing to an emotion. Laura Bolin Carroll in “Backpacks vs. Briefcases: Steps Toward Rhetorical Analysis” says that “Few of us are persuaded only with our mind, though. Even if we intellectually agree with something, it is difficult to get us to act unless we are also persuaded in our hearts. This kind of appeal to emotion is called pathos” (Carroll 53). In this commercial you can notice that the background music is very sentimental and in a way inspiring.

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Finally, pathos was another rhetorical technique where the ad appealed to the silliness of the intended audience.

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Logos, or logical appeal, uses a clear line of reasoning supported by evidence, such as facts or data. Pathos, or emotional appeal, uses loaded or charged language and other devices to arouse emotions. Using these, he influenced people to follow him. If he would not have spoken up, the world could have ended up still being segregated today. Dr. Martin Luther King, Jr. used pathos and logos in his speech to draw in people so

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These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

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Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

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Martin Luther King Jr. uses both logical and emotional appeals in order for all his listeners’ to be able to relate and contemplate his speeches. He does an exceptional job using both these appeals throughout his speeches by backing up his emotional appeals with logical ones. Using emotional appeals captures an audience's attention and makes them think about what the narrator is saying. Emotional appeal uses intense words and charged language to grab listeners to get them to keep listening. On the other hand, logical appeals helps to grasp the concept better and provides facts that prove it to be true.

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To achieve this, he used rhetorical strategies such as appeal to pathos and repetition. His passionate tone flowed through these strategies, increasing their persuasive power on the people and encouraging them to follow/listen to his message on racial injustice. While pathos elicits an emotional response from the audience to make them more accepting of King’s ideas, repetition structures the speech and emphasizes key ideas for the audience to take away from listening. These two techniques played a crucial role in furthering his purpose and in provoking a powerful response from the audience that made this speech memorable and awe-inspiring. To this day, King’s speech remains one of the most famous and influential speeches in

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Bill Bryson’s essay “How You Became You” gives a brief yet entertaining narrative of the unlikeliness of the creation of the human race in order to educate the common man on the miracle of life. The rhetorical strategies used within the essay successfully allow the purpose of this piece to become accessible to the general public. Bryson seamlessly interweaves elements of tone, diction, and rhetorical appeals to ultimately create a piece that successfully achieves his purpose and leaves a lasting impact on the audience, the general populace. The tone of “How You Became You” plays an important role in the effectiveness of the essay.

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