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Examples Of Ethos Pathos Logos

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“Laziness may appear attractive, but work gives satisfaction” (Frank). Companies attempt to take advantage of individuals by presenting convincing images and text, so consumers do not have to do their research. The first part of the rhetorical triangle is pathos, which permits consumers to reflect on their personal lives and emotions. Additionally, companies pass on vital statistics about the product through logos. However, the accurate statistics often lie in the fine print, and the consumers usually discern only the fascinating facts. Moreover, ethos compels consumers to purchase merchandise since the products are coming from a reputable institution. For instance, celebrities can make a company more reputable since consumers can link the …show more content…

So, push your health to new heights with this tasty little powerhouse of heart-healthy goodness.” The company establishes their target audience of young males since they emphasize how they can eat their nutritious nuts. Besides, the paragraph relates to the concept of pathos since I ponder why everyone cannot eat more protein and smaller amount carbs to stay healthy. From personal observation, citizens in Europe, for the most part, are skinnier and consume smaller portions at restaurants. Several Americans are eating insalubrious food, which causes health problems such as diabetes and heart disease. The company also utilizes logos since the publication mentions explicitly how the pistachios are packed with an ample amount of protein and fiber. These facts also relate to ethos since Wonderful Pistachios is unique to other nuts since not all nuts can claim to have as much protein and fiber. Wonderful Pistachios still has more tactics up their sleeves as they list smaller green words across the …show more content…

The Mindful Nut. The Colorful Nut. The Happy Nut.” The implicit meaning of all the phrases is as deep as a swimming pool with a nine-foot depth. “The Skinny Nut” is encouraging people to take control of their shape, which hopefully entices the general population to eat healthier. However, this phrase assumes that people can get as small as a nut and for most individuals, this is not possible. Also, “the mindful nut” is a laudable phrase since consumers are encouraged to make changes in their lives, but to not be over aggressive. For instance, NBC’s Biggest Loser was canceled by producers since critics claimed that contestants were being forced into too much activity at once, which turned out to be harmful. Moreover, “The Colorful Nut” suggests that the United States has a decent amount of diversity and individuals should appreciate being different than what is common. “The Happy Nut” is also meant to hearten people who are having a hard time in life. For instance, it is entirely reasonable to have a rough time on specific examinations and to receive subpar grades. It is essential to believe that one exerts maximum effort so that there can be a superior result the next time around. Fortunately, Wonderful Pistachios continues to be transparent with its consumers in the fine print

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