An ad that a majority have seen and remembered is the “Taste the Rainbow” campaign from Skittles advertisements. They are strange, quirky, and get everyone’s attention with their strong visuals. Additionally, as a large, well-known brand Skittles is quite reputable, giving them a large amount of credibility. Their great success is likely due to their great use of ethos, pathos, and logos in their advertisements. Overall, the ethos of the campaign is one of fun, creativity, and individuality. The ethos of the “Taste the Rainbow” campaign is based on the reputation of Skittles as a fun and enjoyable candy. Skittles are to be seen as a candy that is not just sweet and sugary, but also unique and full of personality, which is why they have different flavors and colors. Every ad in the “Taste the Rainbow” campaign has characters in an odd situation, and Skittles always has some strange role in the situation. These commercials are fun, despite being strange, and make for a memorable advertisement. By appealing to viewers' emotions and presenting a fun and quirky image, Skittles has successfully created a strong and memorable brand identity with its “Taste the Rainbow” campaign. …show more content…
The strange situations in the Skittles commercials can capture the imagination and appeal to viewers' emotions, especially when there’s a twist at the end. Using this tactic, Skittles keeps the viewer watching throughout the whole commercial since they are never dull. Skittles primarily utilize pathos to evoke strong emotions and create a memorable experience for consumers. The use of bright colors and bold designs is also an example of pathos, as they are intended to elicit a positive emotional