Recommended: Skittles advertising strategy
Michael Moss does a wonderful job describing the sciences junk food companies use to get us to buy their products in his article “The Extraordinary Science of Addictive Junk Food”. First Moss uses solid facts to describe how junk food companies make their food sell. Secondly he proves that he is very knowledgable about the topic of his article, and that he conducted intensive research and interviews to gain the knowledge. Lastly Moss does a good job of making the article interesting by doing things such as providing facts, dialogue, and questions to keep your attention. Moss’ use of solid facts help describe and give the reader insight on the extremes of what junk food companies will go through to sell and make their products desirable.
So how would they appeal to the target audience using Ethos, Pathos, or Logos? PepsiCo begins the commercial by one of the young men saying, “I think I’ll just chill.” So out comes “Puppy/Monkey/Baby” (PMB) carrying a cold bucket filled with Mountain Dew
Relevance between Food and Humans with Rhetorical Analysis In the modern industrial society, being aware of what the food we eat come from is an essential step of preventing the “national eating disorder”. In Michael Pollan’s Omnivore’s Dilemma, he identifies the humans as omnivores who eat almost everything, which has been developed into a dominant part of mainstream unhealthiness, gradually causing the severe eating disorder consequences among people. Pollan offers his opinion that throughout the process of the natural history of foods, deciding “what should we have for dinner” can stir the anxiety for people based on considering foods’ quality, taste, price, nutrition, and so on.
Thus, it is not a surprise when it comes to the situation that real foods are fading away on the dinner tables. In response to this situation, Michael Pollan writes an essay titled “Unhappy Meals” to advise his readers to “Eat [real] food. Not too much. Mostly plants” (Pollan 1). This claim holds effectively in Pollan’s essay because
“I 've eaten this food all my life not knowing what was in it and how powerful the food industry was." (Kenner, Food Inc.) “The industry doesn 't want you to know what you 're eating because if you did, then you might not want to eat it" (Kenner, Food Inc.) Ethos components in the film strengthen the documentary claim about the food
The addictive food that is sold by supermarkets is made to appeal to the consumers’ taste and make them addicted to it. In Michael Moss’ “The Extraordinary Science of Addictive Junk Food,” he mentions that the potato chip is a snack that provides a feeling of pleasure as well as a rewarding sensation in the brain through its coating of salt and fat (490). Small details food companies put in the food make a difference in the taste, which tends to attract more consumers without them aware of how they are being addicted to the food. In food companies’ perspective, the engineering of food to add more flavor and attract more consumers has no issue since it is how companies make their profits. Stephen Sanger, head of General Mills and the Yoplait brand, was able to produce $500 million in revenue from a new dessert that originated from the yogurt since it maintains a nutritive image with consumers (Moss 475-476).
This ongoing has been a large discussion for many people. He exemplifies that through Eric Schlosser of the “Dark Side of the All-American Meal” (2001) and how San Franciscans, fretted largely about, “the nutritional dangers to their children’s health, began the last century by banning “roving pie vendors” who catered to the “habitual pie-eating” habits of schoolchildren and prohibiting the sale of soft drinks on school campuses.” (Leitcher) The question then becomes at the center of all the health promotions advertised, the advice spoken, and advocacy, to what lengths do one literary novel change the social fabric of how Americans look at food
Author of the essay “Eat Food: Food Defined” Michael Pollan, states that everything that pretends to be a food really isn’t a food. Michael persuaded me into agreeing with his argument by talking about how people shouldn’t eat anything their great grandmother wouldn’t recognize as food and avoid food products containing ingredients that are unpronounceable, lists more than five, and contains high fructose corn syrup. He opened my eyes to information I wouldn’t have thought about or researched myself. He got into depth about a type of Sara Lee bread that contains way more ingredients than needed to make the bread, including high fructose corn syrup that isn’t good for you. Marketers are doing this to sell more of their product by making it taste
The presence of advertisements in society influence people into buying, supporting, and inclusively stir them to take action towards a certain object or cause. Among many advertisements that exists, the use of logos, ethos, and pathos exists in order to achieve their purpose. In the advertisement that I chose to analyze the use of logos by the creator creates an amazing impact. Facts such as “one out of every three girls will be sexually assaulted” and “1 out of 7 children are abused” obtains the audience’s attention since such facts cause a shock value among majority of the people. With such surprising sentences the designer is seeking for people to take action and this is mostly seen when the last line of the advertisement is “you can’t afford to ignore it.”
In the 2004 academy award nominated documentary Super Size Me, director Morgan Spurlock presents unsettling information about the health risks associated with a fast food exclusive diet (McDonald’s specifically). During this film, Morgan Spurlock uses several different field research methods to test his hypothesis and validate his findings. In one particular scene, we are shown the decomposition of McDonald’s food over a ten week span. Using observation-based research, we can clearly see how McDonald’s hamburgers and fries decay compared to hamburgers and fries lacking artificial preservatives. After a ten week period, we are shown that McDonald’s fries are seemingly unaffected.
The effects of mentioning the de-emulsification and the behavior of pathogens creates an appeal to ethos and logos. As it states, “Candying, after all, is one method of food preservation because pathogens do not like very sugary substances” (Eighner 110). He proves his points about food safety while dumpster diving by using scientific facts to create the appeal to influence on the reader’ thoughts that dumpster diving is not a bad
With that being said, most restaurants and grocery stores are declining industrialized foods, giving the name, “food-like substances.” Freedman feels that it is not a realistic way to stop this obesity epidemic by trying to persuade people into completely changing their habits of eating. Instead, Freedman believes that incorporating better ingredients in processed foods will
Ken Yeager stated in the interview with The New York Times, “the playing field by taking away the incentive to choose fatty, sugary foods over healthier options.” Yeager along with many others are starting to notice that they, children, are reaching for the unhealthy items rather than the healthy items. The children do not ask for the burger and fries, in most cases, it is usually the toy they are after. In April of 2010, the first law of this kind will be allowing these industries to give away toys as long as they do not have excessive calories, sodium, sugar, or
Food is everywhere in the western world, if you turn on the TV you will surely see an advertisement of Mac Donald’s that they have come up with a new burger, or someone showing off a delicious recipe, and it is not only the TV. if you read the newspaper or a magazine you surely will read a chef telling you how to cook, if you walk down the main road you will see a pizzeria, chicken cottage, zam’s or other takeaways and if you don’t see it you will smell it. But the worst part of being reminded of food is when we become
A large proportion of people do not consume the minimum recommended daily servings of milk products. This problem has created a nationwide stir for increasing milk consumption and persuading more people to pick milk over other beverages. One such product is the “Got Milk” campaign, which uses celebrities to encourage younger customers to buy more milk products. “Got Milk?” campaign launched in 1993 by the California Milk Processor Board, which is funded by dairy products. The purpose of this campaign was to counter falling sales of milk in the U.S. as consumers were switching to health drinks, sports beverages, soft drinks, and other beverages.
