The advertisement is a way that companies use to communicate with people. It is also a very important way to learn how consumers react to their selling products and in order for that to happen companies sell what consumers want or wish for themselves. Dove, a very respectful company, launch a campaign “The real beauty” in 2004. The purpose behind this is to celebrate the natural physical famine variation. Showing consumers that the most value product is you, and for you to value the inside just as much as the outside. Also, making a standard that there is no perfection when it comes to beauty. Taking a social perspective, this paper attempt to address beauty of the dove campaign, ethos, pathos, and logos. Beauty means something different to everyone, but however when people thing about beauty, the first thing that pops into their mind is the physical appearance. The Dove advertisement uses women and girls with a variety of styles to symbolize that all women, despite shape, size or race, is beautiful in today’s society. The campaign centered on women that look very natural, and with that, they achieve the connection with consumers. By the dictionary, the definition of beauty is a combination of qualities, such as shape color, or …show more content…
Through the use of pathos Dove connect with the audience, sharing the message that every woman is beautiful naturally. The idea of this campaign is to terminate differences grounded on race, age and ethnicity. Women belonging to different skin color, age and ethnicity are showed in the ad, their soft and smooth skin and the main idea behind this are to boost self-esteem among women who are somehow deceived by the ‘idea of beauty’ created by society and to create a strong emotional bond between women and Dove. Knowing that using the emotional would capture the audience and make more consumers to buy their products. This is a clever approach towards