Ever wonder why magazines covers and television advertisements uses lines such as “The secret to great hair and perfect skin” or “The answers to your most embarrassing beauty questions” when it comes to beauty or advertisement? On one hand, one might said that these lines are structured to grab the consumer or the reader’s attention, and on the other hand, one could argue that they are strategies that advertisers use to give hints about the functions of their products. Indeed, these are the two most common reasons that advertisers gave when asked about the reason behind their titles on magazines covers, television ads, newspapers, radios and the like on an interview conducted by Dove in January of 2014. In this paper, I am going to elaborate …show more content…
Omo is well-known in both the northern and southern part of America, in European countries, some part of Asia, Australia and now, they are onto the African continent. With the goal in mind to be well known world widely, Omo launched the commercial that persuade Kenyans and other African countries through the use of the 3 rhetorical appeal to buy their product. Though the message that Omo is conveying is not necessarily to have the perfect skin as the Esthe Wam SPA, it is going back to the idea of beauty, and how it has been evolved and redefined through advertisements. By that I mean, having the perfect white clothes using …show more content…
They know ways to appeal to audiences and they are getting good each and every year at what they do. There was never a period of time in history, if not our time, where the message of the “perfect hair and the perfect skin” was communicated than ever before. Therefore, this message matter and it is requiring action from us as an individual. Either that is by refusing to buy products such as the Esthe Wam Spa or by supporting the traditional handmade soap of the Africans over