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Shampoo Commercial Luxury: A Semiotic Analysis Of Hip Hop Culture

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Semiotic is everywhere

Semiotic is in every fiber of our being when we communicate and understanding one another by using signs. That’s how cultures are form by the way we convey our message. Signs are vague; and try to interpret signs will flaw perception can limit ones understanding to be open to others meaning that not of them. A symbol may stand for something within a group of people in America, then something else to another group South America.
Language is made up of words that produce signs that bring likeminded people together with commonality within a culture, society and religious sects. For example, the hip hop culture resonates with the young people born in the generation x and y. Hip Hop music has various genre of song that …show more content…

Background music women voice chants, “how does it feels to rinse yourself in luxury, how does it feels to rinse your hair in luxury” ask a question to a beautiful blond that was gazing at her reflection. I can compare the music sound back ground and short adaptation of the commercial liken unto a Walt Disney animation film in communication theory we will call it, “Intertextuality”. Opening scene it looks dreamy, rich and live in paradise where she is charm by her appearance in the pond reflection and running across a bridge in a ball dance and her hair curls and luxurious as she reaches for her crown in the trees setting. A flash back to how she got all her luminousness. To gain this result you can trust the leading lady who is a beautiful blond look like a classical movie star or fairytales princesses, this commercial can be compare to most of Disney leading lady like Cinderella and Aurora has beautiful blond hair. The advertisement is targeting their shampoo luxury to the female’s population who has brought into the lies to be beautiful must be blond so you will have married a charming prince must prosses these qualities. Fairytales beauty vs. natural beauty in business wants their product prell to sell so they must convince consumer there is a need to buy this product. Words like luxury and seeing yourself in the advertisement will make you a …show more content…

The background change with the same woman voice in music in the open scene, the woman sing a chant referring the product watery (signified a running water) represent the cheap shampoo the sound bouncy. The rich shampoo is liquid Prell is extra rich and thick and image of tear drop prell shimmering on the screen. As the narrator continues to speak each drop burst in 1000 of latter the image changes the fame into white subs. The women sign extra clean and the tone sound clear and cheerful. And the image of prell commercial gets dreamier and alluring. The narrators said is increase the beauty of your hair strands sound like a hair specialist convincing his clients to buy and tried prell. The films were in black and white have a circle frame the main items like the lady, prells and hands. The ladies end the live brand chants song saying Liquid prell is the color of liquid emerald live your hair, extra rich prell leave your hair soft shimmery. The image of how she looks in the beginning as a princess with a crowd on with a million dollars

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And then it quickly shifts to an image of a man running on a mountain which seems like a volcano, a strong lighting lashes through the sky and hits the red ground (adventurous task) which ignites the emotion of fear. The next scene has two people running through a rocky blue cave, which has its pieces falling down to the ground, heading to a bright opening as if they are trying to reach their goal. The camera shifts and shows a large view of the mountain . there is a scene where a man is running toward a very enormous gate that opens to show us an immense twisted maze puzzle next it shows us the components of Nike+ products. Later in the ad, athletes are found going through hard obstacles, but there not giving up, and the names of the athletes in the advertisement are being displayed each with its character.

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The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation

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Ellen and Sofia’s commercial uses humor to sell their product. Queen Latifah tells her audience that they can save time and money by using the product she is advertising because it can save them time and money (Queen). They also use the tagine “Department store beautiful for less” (Drew). They are trying to convince the audience to buy the product by saying that it is just as good as department store brands, and it is cheaper than the department store brand. It is good quality makeup for less.

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The advertisement features a young adult female who seems to be of African American descent, she is shown wearing ballet slippers and simple sports bra and spandex inside a dance studio. As the camera pans slowly along the dancer’s body at various angles it focuses on the details of the dancer’s movements and each muscle as she dances to a powerful musical selection. A younger female voice begins to read a letter from off screen denying the candidate – presumably the dancer shown – describing the flaws and reasons why she is considered to have the wrong body for ballet. The crushing narrations juxtaposed with the video that showcases how talented she truly is gives the viewer a glimpse at what the dancer had to overcome in her career. As the

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The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.

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Lastly, imagery is used in the commercial example, when the Old Spice was arising from a hand full of diamonds to apply to pathos, also to make the audience associate Old Spice with luxury. Even though the audience know that having Old Spice will not get them all the luxury things that are being portrayed in the commercial, it just makes the commercial an eye grabber. Things coming out of someones hand only makes a person more likely to watch the commercial and gives the product a higher chance to be bought. The average person attention span is eight seconds and the commercial is thirty seconds long. Compared to

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The ad is also able to capture the frustration with its close up camera views, along with fast repetitive screen changes. In Matt Rosenau’s video Pathos, Logos and Ethos in Advertising, it shows a

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Evian’s motto is “Live Young.” The catchy phrase resonates throughout most of its advertisements and has the added bonus of rhyming with the correct pronunciation of the brand. The advertisement targets the audience’s fond childhood memories. The depiction of adults seeing themselves in mirrors reflected as babies dancing gives the viewer a sense of how Evian’s water can purify and make those who drink it become young again. Evian’s advertisement plays a unique and upbeat song in the background to stimulate the viewer’s senses.

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Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the

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Subcultures are values and norms different from those of the majority and are held by a group within a wider society, these social groups are organized around shared interests and practices. A subculture is usually attached to clothes music and other visible fronts within the given community, that is part of the general society. Subcultures contain individuals who think alike who feel like they are not a part of the bigger culture of society and then create a sense of identity for themselves. The term Hip Hop is used as a subcultural movement. Scholars such as Carl and Virgil Taylor emphasize “Hip-Hop is not only a genre of music, but also a complex system of ideas, values and concepts that reflect newly emerging and ever-changing creative correlative expressive mechanisms including but not limited to song, poetry, film and fashion.”

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By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.

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