ipl-logo

Cover Girl Advertisements About Skin Foundation

644 Words3 Pages

The first advertisement chosen is the “Cover Girl” video commercial about skin foundation. The intended audience is females, who want to wear makeup and want lighter, cleaner and soft skin. In this video famous music artist Taylor Swift claims that if you had not bought Cover Girl foundation, your skin would have not seemed lighter and fresh as it would be with Cover Girl foundation. This video addressed Aristotle Rhetoric three appeals. Firstly, Pathos occurs when buying Cover Girl’s foundation conveys the feelings of confidence which is shown by the colors, music and actions portrayed in the commercial. The video also shows that the people who purchase the product could achieve looking as pretty as Taylor Swift because she used the product. …show more content…

Anti-aging products were being advertised in the magazine. Ethos occurs when women shows dependence on Ellen as she maintains a level of respect both personally and professionally. Seeing as, Ellen host talk shows that authorize her as an honest and reliable source of information. Many women from different countries watch Ellen’s talk show daily and trust her as an authoritative and reliable source of helpful information. Therefore, when women see Ellen featured in Cover Girl advertisements endorsing Cover Girl products. Women will buy more products due to reliability of brand. The cover girl establish Logos by giving useful information hat how the brand anti-aging products are effective and would future more beautiful. Ellen accurately describes logic for the anti-aging Covergirl products by providing sceientific formula, for instance vitamin B and Spectrum SPF is used in the product to nourish the skin and minimize the wrinkles. Cover Girls advertisements also attempts to establish Pathos as they featured a well known model Ellen displaying smile on her face and feeling confidence again. She persuades the audience that using this products make her feel young and beautiful

Show More
Related
534 Words | 3 Pages

There are many celebrites that also use Covergirl. By having Sofia Vergara on the cover of this product will gain the consumers attention of seeing their ideal using Covergirl, and will also want to use it. This will make the audience believe that product works well and buy the product. Covergirl is not the only makeup company that uses well-known celebrities to advertise their products. Covergirl knows that if the audience sees their favorite celebrity artist using a drugstore product the consumers will buy the product.

Read More
959 Words | 4 Pages

Perfect Hands: Rhetorical Analysis "Are your hands cracked or dry, are your joints stiff and ache, then you need perfect hands". Infomercials are becoming more convincing with the use of effective appeals in order to persuade its target population and successfully pass on the intended message. So did the writer of the "perfect hands" commercials, who target the young and old people showing the problem of aching and dry hands affect woman of all ages. This commercial uses modes of persuasion pathos ( emotional), ethos (credibility), logos(facts); to described and compared "perfect Hands" with a well known product meanwhile convincing the target audience why this product is better ; knowing they must have used the formula multiple

Read More
299 Words | 2 Pages

Aristotle had a method of persuading people that toyed with their emotions, this was one of the three Aristotelian Appeals called Pathos. Commercials are notorious for using pathos in order to make a viewer feel terrible about a situation, that in reality has no effect on that individual. In this response, the example used to explain Pathos will be an anti-smoking commercial. The commercial portrays a child walking into an airport with his mother and the more then disappears, for what we assume to go smoke, the child begins to cry for the fact he is no longer with his mother anymore. The first sign of pathos being used within this commercial would be when the mother disappears, leaving the boy completely alone in an airport while sad music

Read More
886 Words | 4 Pages

The rhetorical imagery used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines, online websites and through television commercials. Fitness magazines and advertisements are distributed worldwide targeting men, ages 18-30. Fitness magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “flawlessness”. The company’s focus on young adults due to their belief that their consumers have the money to buy products to obtain the body they want or the body portrayed on the cover of the magazine.

Read More
927 Words | 4 Pages

Katy Perry is a global superstar and regarded as being one of the most beautiful women in the world. She’s white with conventional features that society loves—it’s aesthetically pleasing to see her face on magazines and music videos. A part of the reason Perry is famous is because she is attractive to pop culture, and CoverGirl knows this. The idea of someone like Katy Perry using CoverGirl’s matte lipsticks entices someone to buy their lipstick over a company like Maybelline or Revlon. Not only that, Perry has a massive following due to her career and CoverGirl was able to use her to have her fan

Read More
994 Words | 4 Pages

This not only downgrades the female gender into the idea that women are nothing but sexual icons that attract men, but also gives young women the idea that if they consume this product, they will look like or end up like Brianna Glenn. The signifier of this ad includes both images and text. The images being a woman in a bikini,

Read More
565 Words | 3 Pages

The Onion article employs its usual gimmick of satire to highlight the absolute travesty that consumerism has done to the advertising world. This satire shows how consumerism has caused people to become sort of naive to the facets of advertising and in the process unknowingly suspend their well known beliefs and get sucked into the alluring trap of advertising. The author of the article immediately establishes his authoritative tone and so called expertise by providing troves of ¨scientific information¨ that literally drowns the reader into believing this will somehow benefit your life. It is very reminiscent of a formal proposal that provides a so proclaimed sensible solution, yet completely outrageous and abnormal in all regards. The satire benefits greatly in regards of the power of the satire from the continued profession and authoritative tone and formal proposal format which adds power to the argument of the satire.

Read More
1431 Words | 6 Pages

Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.

Read More
1064 Words | 5 Pages

These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

Read More
821 Words | 4 Pages

This reading, “Two Ways A Woman Can Get Hurt”: Advertising and Violence, is about how sex is used in advertisements in order to win over buyers. However, in doing so, sex in advertising has become about disconnection and distance. In these ads, men are encouraged to be violent while women are simply used. This article talks about how women are objectified and harassed just for the sake of advertising products. The author uses examples of ads to drive her point home.

Read More
1108 Words | 5 Pages

Society’s perception of male beauty isn’t tied as inherently to age as it is for women, in that cosmetic companies continually market products to consumers through the male gaze. Women are constantly defined by their appearance, which is problematic in and of itself, but this problem is exacerbated by society’s rampant ageism which tells women they must maintain youthful, feminine looks as they

Read More
986 Words | 4 Pages

As time evolves, commercialism and its impacts on women’s magazines have become increasingly prevalent over time. This meant that goals such as the empowerment of women are often sacrificed to please advertisers as Cosmopolitan continues to portray consumption as a gateway to femininity. Moreover, in the coverlines the friendly tone adapted in the language of magazines intends to create a sense of intimacy, trust and confidence within the

Read More
1529 Words | 7 Pages

Have you ever invested time in something that, with hindsight, wasn't worth it? Have you ever continued doing something that you knew was bad for you? Have you ever done something just because other people were doing it? Have you ever seen shapes of animals, objects, people in clouds? These are examples of cognitive errors and biases, simple errors that we do in our day-to-day thinking.

Read More
1516 Words | 7 Pages

This 1938 Palmolive soap bar advertisement utilizes its art style along with rhetorical devices such as logos, pathos and ethos. Logos is being utilized through the doctor 's recommendation as well as mentioning on how it helps reduce dry skin. The advertisement also cites the rhetoric device of pathos by using scare tactics to convince its readers to use Palmolive soap. Ethos is presented to encourage the use of Palmolive soap through the notion that women are wanting to look beautiful for their husbands. Logos is used within the advertisement to appeal towards critical thinking.

Read More
975 Words | 4 Pages

Television serials, movies and advertisements – these all contain powerful depictions of the ‘ideal man’. In an endeavour to sell their products, the advertisements at times circulate certain problematic images which eventually become dominant in society. For example, how using a women’s face cream can be a deterrent for a male to be a “banda”. Aindrila Chaudhuri of Tata Institute of Social Sciences writes: “Most of the times, logic takes a backseat but then again, in the era of heightened consumerism and capitalism, can you really expect the companies or the adverting agencies ,who by the way, are looking for profit maximisation, to do anything other than that... which is simply increasing profits! They aren’t really seeking to educate the

Read More

More about Cover Girl Advertisements About Skin Foundation

Related Topics

Open Document