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Perfect Hands Ethos Pathos Logos

959 Words4 Pages

Perfect Hands: Rhetorical Analysis "Are your hands cracked or dry, are your joints stiff and ache, then you need perfect hands". Infomercials are becoming more convincing with the use of effective appeals in order to persuade its target population and successfully pass on the intended message. So did the writer of the "perfect hands" commercials, who target the young and old people showing the problem of aching and dry hands affect woman of all ages. This commercial uses modes of persuasion pathos ( emotional), ethos (credibility), logos(facts); to described and compared "perfect Hands" with a well known product meanwhile convincing the target audience why this product is better ; knowing they must have used the formula multiple …show more content…

When chosen an individual to advertise a product, the advertiser need to be objective as the consumers always try to connect to the individual from his/her social, environment status and presentation. In our context both female are of middle age, beautiful, elegant softly spoken, living in a clean environment, brightly colored, beautiful homes and married. This makes the lady perfect for the perfect hands commercial; for most women in this age group(young and old) will connect to these individuals. Unfortunately , the advertiser did not represent all skin type in the advert, all ladies where white- skinned, With this it is difficult for the individuals who are black skinned to be convinced that Perfect Hands will work for them as it did for the ladies in white skinned. However, with young and old women with similar skin type been convince. Also, using an individual dressed in a white coat like a doctor makes it worth trusting for the viewers especially with the soft voice confirming 25 years in the beauty industry to bring the viewer something better on the other hand this lady looks middle-aged and will get the viewers wondering if she started the research 25years ago how old must she have been? Is it true that the idea was actually conceived 25years …show more content…

First, the same lady at the beginning who was sad confirms how she feels 10 times younger after using Perfect hands. Secondly, more facts are equally presented by the ad of the quality of the product," it penetrate deep and softly soothes joint pains". It goes further to persuading the viewers by comparing perfect hands to the spa "same ingredients the spa use" with luxurious therapeutic comfort and to the regularly used paraffin boiler; with perfect hands being over 5 times cheaper, only takes 90 seconds to use, can be used up to 4 times as well as it is the best, easy and safer way for you to give yourself a paraffin spot at home, 1 month supply for $19.95. This gets the audience thinking " if it can work for the ladies why not for me and it's price is reasonable". Perfect hands is equally rich in antioxidants with anti-aging properties as well as in essential oils making you feel younger. All these with a sweet compelling voice which keep demanding the viewer to "order online now and receive a free gift of Perfect hands per feet makes you see reason not to miss this

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