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Advertisements By Sofia Bratu: Sexual Objectification Of Women In Advertising

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Although he wasn’t referring to the portrayal of women in media, there is a quote spoken by Winston Churchill which accurately describes why women were ever and still are perceived as sexual objects for men: “a riddle, wrapped in a mystery, inside an enigma”. Anyone who has ever watched a show or movie on television, looked at art and advertising, or read a magazine can confirm and agree that women and men are not portrayed equally in media. Women are shown as hyper-sexualized objects in every form of media, and although it is difficult for this objectification to go unnoticed by most, it continues and thrives. More and more people are self-identifying as feminists, yet they subconsciously contribute to this objectification by taking part in the process, whether they are the people shooting the images, writing the screenplays, or buying the magazines. …show more content…

It is clear that women are viewed as sexual objects and men are viewed as, well, men. A woman, before all else, is not viewed as a woman and instead she is viewed similarly to the way we view a dog or a lamp, as a thing. But what if the portrayal of women and men was equal? If women and men were depicted equally in all aspects of media, the attitude that women are sexual objects could potentially disappear. I don’t believe that men would ever be seen as sexual objects and objectified the way that women have been, so if there was equal portrayal in the media women would start to be seen as women instead of as

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