Comparing Olay's Use Of Advertising To Persuade Consumers

To sell it takes a lot of effort to be convincing about your product. “Advertising is a mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas.” The idea is to drive consumer behavior in a particular way in regard to a product, service or concept. Advertisement has the best appeal to consumerism by triggering an interest to out the public. Therefore, ads have a way of shaping the way something looks by molding the outlook of it. This advertisement used print advertising which was founded by Olay inside the December 2014 edition of Elle magazine. It’s focus was targeted at mainly women of their mid thirties to none particular audience of wealth. The ad is very fashion forward with several images of a blogger named Alia Ahmed-Yahia. However, it did utilize visuals to present viewers they can have this too with just buying their product. The ad projects a wide range of persuasive techniques such as testimonial, transfer, and image to spark attention.

Therefore, Olay used a respectable woman to persuade the viewers. As a matter of fact, the public figure wearing Olay merchandise is Alia Ahmed-Yahia. Although, Ahmed-Yahia is not a famous person she is quite the public figure toward fashion. It encourages the customers they can look like her too because there are many women who are self conscious and strive to improve themselves. The product shows how Ahmed-Yahia uses the product from daylight to sundown even expresses she can’t live without it. Moreover, effectively catches the audience attention because she is testing the qualities of the product. Furthermore, this makes them more gullible to purchase Olay