In the 1970s, the average American was exposed to around 500 ads per day, whereas now we see about 5,000. These numbers continue to rise as technology advances, giving advertisers simpler ways to deliver ads to a specific audience. Advertising is a form of communication that aims to persuade an audience to purchase products. Producers use a variety of techniques to create ads that are engaging, memorable, and effective. These techniques can range from emotions to logic, and a variety of others unnamed.
The conflict of English learners being in mainstream or private classes has been raging for decades. Inside Out and Back Again by Thanhha Lai is a work of historical fiction. First Ha, her three brothers, and her mother were forced to leave their home country of Vietnam due to the war. They have to face this hardship without the support of their father, who was captured by the Communists and disappeared many years before. Then they travel on a boat in terrible conditions to a refugee camp in Guam.
Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.
In the novel, Inside Out and Back Again, Thanhha Lai tells a story of a 10-year-old girl, Ha, and her family’s experience of living in Vietnam and having to flee to Alabama due to war. Background Info: When fleeing a country, many refugees experience the universal refuge of becoming refugees because they are forced to leave their destroyed homes and travel to a new, different country. This could turn a person’s life “Inside Out” which means that their lives is impacting negatively. Preview 3 points: 1. Many refugees around the world experience losing family members as they flee their homes, which Ha also experienced through losing her father.(explain wym by loss of family member) 2.
It is obvious that media plays a significant role in our society. It affects every aspect of our lives - political, social, and cultural. In the various works including articles, lectures and films, Jean Kilbourne presents an insightful and critical analysis of advertising and its profound negative effect on all of us. She states that, “Advertisement creates a worldview that is based upon cynicism, dissatisfaction and craving” (p. 75). She discusses the issue in a very objective and impartial manner, “The advertisers aren’t evil.
In her essay, "In Your Face… All Over The Place”: Advertising Is Our Environment, Kilbourne argues that advertising has a profound impact on our lives and shapes our understanding of the world. Her argument highlights the powerful impact that advertising and media can have on shaping our beliefs and values, and in the case of the MAGA campaign, the repeated use of the slogan and imagery has ingrained the image into the culture and politics of America. She explains, "Advertising is the groundwork of our consumer culture and shapes not only our purchasing decisions but also our attitudes and values. It creates needs that didn't exist and reinforces stereotypes and biases" (Kilbourne).
In "Hype", written by Kalle Lasn argues about advertisements nowadays are unconsciously part of our daily life. Everyday we see different types of ad such as display ads, radio commercials, and TV commercials. According to the author 's, so many commercials are mental polluting. There is no place to hide from advertisements are found everywhere such as buses, billboards, stadium, gas station, countryside, etc. I agree with the author point of view.
In the novel, Inside Out and Back Again, by Thanhha Lai, Ha and her family had to flee their home in Vietnam because of Communists invading. The years of fleeing their home and getting settled in their new one take place from 1975 to 1976. Ha, and her family had to travel quite a bit and had to wait a long while until they eventually came to where they are now. They escaped on a ship and were rescued by Americans where they were taken to Guam and then to America. Refugees go through many challenges and lose many things that are important to them.
ACADEMIC INTEGRITY STATEMENT By typing my name below and signing this document, I certify that I understand the value of intellectual and moral integrity. I have not engaged in, nor will I engage in, any form of academic cheating as described in the NPS Academic Integrity Policy. Name: Monica Barretto Date: 3/18/24.
Advertising has become tremendously popular and even commonplace in today’s world through the modern technology. In this way, companies help their consumers to determine what they require to obtain. According to Yamamoto’s, when advertising comes to society through the modern technology, effects of advertising in general not pretty. Their report’s conclusion is that advertising promotes values that are directly opposed to human well being, environmental sustainability, and a fair society. This detrimental influence not considered by the society.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Digging Up & Discovering the Theme of Thanhha Lai’s Inside Out and Back Again Being a refugee amid the Vietnam War and having to depart your home country to arrive somewhere completely different surely isn’t easy. At least, it wasn’t for Ha in Inside Out and Back Again by Thanhha Lai. Young little Ha had to adjust to such a big change in her life. She had to undergo fleeing Vietnam to arrive at the United States, where nothing made sense to her. English has too many rules.
The book that I chose to read was Through My Eyes by Ruby Bridges. I enjoyed Through My Eyes because it entails the struggles Ruby overcame at such a young age. Being able to listen to Ruby’s story through her perspective was very powerful. Surrounded by racial turmoil, Ruby is the first girl to integrate her elementary school and is the only girl in her classroom with her teacher, Mrs. Henry. This book goes over the events during this important time in history as it unfolds around Ruby herself.
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”
Advertisers are not just marketing products to us any longer, they have started to advertise to our souls by taking things that we believe in and creating products that can be purchased. These Products will be more valued by the consumer, because they represent who we think we are and we want to be. “Buddhism has been transformed from an intellectual capital and practice path for the elite to an easily approachable mindset for the masses in which consumerism, commodification and mediatization are part of the neo-liberal market where spirituality is for sale” (Borup 41). We have altered something that was once thought of as sacred and turned it into a product that we can make a profit from by selling its ideals as a needed lifestyle enhancement. Borup states that “Advertisements featuring Buddha and monks sell everything from alcohol to clothes …” (41).
