A Rhetorical Analysis Of Domestic Violence

Domestic violence ads tend to be mostly digital, and you can shy away from looking at them. Some people do not believe domestic violence is real, there is nothing to be afraid of, or the victim did something to deserve the abuse. The National Football League (NFL) ad for domestic violence shows how scary it can be for victims without showing what happened or what they look like. This domestic violence ad was created by the NFL, and was “the first public service announcement ad aired on the network”, (Bates, K) employs effective techniques to allow viewers to understand that domestic violence is real and a scary reality for some. Dramatic conflict, hidden fear, and plain folk testimonies are ways to make viewers think on a deeper level. The

The emotional appeal. Emotion is another technique used in the advertisement. “Advertisers use emotion to create an emotional response among viewers. The stronger the emotion a commercial evokes, the more likely a person is to watch it.” (Buleen, C) The domestic violence ad can emit many emotions depending on how you feel about domestic violence. The ad is trying to make the viewer feel worried, sad, fearful, hatred toward the abuser, and confidence to speak up. By playing with emotions it gets you to see the advertisement form the advertiser’s point of view. Confidence plays a key role in this advertisement as well as sadness. By allowing you to gain confidence you may be more willing to speak out and help others affected by domestic violence. Sadness, viewers will feel sad because the woman in the video must make this call. Because her abuser is so frightening to her she cannot speak aloud about the situation. This also helps evoke hatred toward the abuser, hoping the viewer is so agitated by the ad, in the hopes that voicing how you feel toward domestic violence helps their cause. By making the viewer fearful, they wish domestic violence never happens to them or anyone. All these techniques play to the NFL’s advantage by trying to light a fire in you to make a difference. The biggest thing that should affect viewers emotions it the phone call. The phone call is based off a real call. Many people think domestic violence is obvious. It should make the viewer feel

“NO MORE is an organization that strives to unite and strengthen a diverse, global community to help end domestic violence, sexual assault, and abuse. “(The NO MORE Campaign to End Domestic Violence and Sexual Assault) Their website NOMORE.org is an example of ethos, not only is the layout of the website professional is a .org website, which means it is home to a non-profit organization. The website is filled with ways NO MORE helping end domestic violence and sexual assault. They do not accept donations, and “look to provide others with the help and support they need no matter the age, race, or gender.” (NO MORE) The National Football League is well-known, especially for Sunday night football games. The NFL wanted to show their support by those who have been affected by domestic violence, also thought to have aired due to the scrutiny they have received by not punishing players who have been abusers. Either way, their decision to air the Domestic Violence advertisement has been helpful to many abuse survivors, because the company is so well known “The Super Bowl, where the commercial was aired, was seen by over 115 million people, nationwide. “(Pallotta, F)

The advertisement is not very logos based as there is no mention of statistics. It does, however, have a very true phone call. It is an almost word-for word or the original phone call. This is chilling but also shows how scared someone in that situation