How colleges are using the negative information and data about the rising cost of
college degrees to their advantages. Colleges want to attract the best potential candidates
and are doing so by promising aid packages, affordability and promising careers.
Colleges sell the experience of college life and how this translates into a better life many
years after graduation touting internships that lead to full time jobs and successful alumni
careers.
Colleges sell themselves on visuals, offering a dose of college life, dorm life, food
choices, and study/lounge areas as will as social life. College tuition, room and board
along with other expenses is staggering to digest along with SAT scores, essays,
admission applications, blind
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