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Commercialization And Desensitize The Exclusivity In The Music Industry

751 Words4 Pages

Since its inception, the music industry has done a fine job in commercially distributing music to the masses. The industry was founded on the grounds of procuring creative individuals - originating from a meritocratic nature - to develop and solidify a structured plan by effectively distributing and commercializing the creator’s vision- expressed through the language of music. In some cases commercialization enhanced the opportunity for other creators to find a foothold within the marketplace, providing an outlet for new creative innovation, and thus creating further revenue streams for the music industry.

Such creative innovation can be seen through the insertion of new authentic genres that have inspired the rise and continuation of new …show more content…

Currently, mass marketing has taken out the true emphasis on the purpose of music by integrating a minimal artistic flare/quality, putting more prominence on the superficial image to sell music, and directly associating music with other products or innovations in the marketplace. In addition, coupling commercialization with exploitation, the music business keeps remanding a continuous unjust and unappreciative perception towards music; it is no wonder that our industry is fighting ruthlessly to keep itself …show more content…

The advertising industry has yet to take affective action against these websites even though these pirated sites generate $226 million a year in ad revenue- money that should clearly be going to the right holder, the creator. Major brands such as AT&T, Amazon, Go Pro, to name a few, also continue to advertise on pirate sites and are driven to do so by the forgoing demand towards music. What these studies reveal is the significance and power of music, as well as the manipulated usage within

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