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Communicating Climate Change: Why Frames Matter For Public Engagement

589 Words3 Pages

When communicating issues surrounding climate change, framing is a vital tool used by policymakers to help others understand its importance. The framing of climate change impacts policy, public opinion, and actions taken by individuals. It creates a sense of urgency for climate change that can help garner public engagement and support. According to Matthew Nisbet in the article “Communicating Climate Change: Why Frames Matter for Public Engagement,” “Frames are interpretive storylines that set a specific train of thought in motion, communicating why an issue might be a problem, who or what might be responsible for it, and what should be done about it” (Nisbet 15). A general framework that has been used to communicate climate change in recent years is economic development and competitiveness. This frames climate change as an economic investment or a point of local, national, or global competitiveness. Economic benefits and growth are a feature of this frame. It emphasizes the potential for job creation through transitioning to sustainable practices. Economic security is a positive effect of addressing environmental challenges, and this helps individuals concerned with financial well-being and business ventures. It promotes sustainable development through the values of this frame, which include (but are not limited to) the idea that economic interests can align with environmental responsibility. …show more content…

When issues gain traction in the media, campaigns, or advocacy groups, governments are prompted to address the challenges through policy. Public will, especially as expressed through citizen activism, is an important influence on the policymaking process. Strong public demand increases the likelihood that governments will prioritize climate change

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