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Company Overview Of J. C. Penny

424 Words2 Pages

JC Penny Case Company Overview a. Company Size and Origins J.C. Penny Company, Inc. (NYSE: JCP), was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store named The Golden Rule. Today, they operated over 860 locations across the United States and Puerto Rico with a powerful e-commerce site, jcp.com. to deliver valuable things for Americans and gained lots of profits in past decades. J.C. Penney moves the headquarter to Plano, Texas in 1990. According to Wikipedia, J.C. Penney has over 106000 employees by 2016 in nationwide. b. Mission Statement SWOT analysis a. Strength: As one of the nation's largest apparel and home retailers, J.C. Penny doesn't only focus on specific business, however, it has various of goods to sell such as furniture, jewelry accessories, family footwear and handbags, beautifying, electronic products, etc. J.C. Penny chains all these together to provide a convenient environment to the customer for shopping. They know customers' needs and believe shopping all stuff in one time is better than visiting various department shops in serval times. Also, J.C. Penny now has launched a variety of private labels and offer free kids haircut which enhance the customers experiences. The more important is J.C. penny has more over 1,000 locations now creating great profit each day, it can be a strong " economic engine", …show more content…

Weakness J.C. Penny only focus on their business in the U.S. so far, it doesn't have any plan to expand their business to be global in the emerging economies of the world. And this is a limitation of developing the company also it doesn't present its brand in the emerging market under the growing economies as well. Another disadvantage of J.C. Penney is their businesses management. Because of its variety, it has the consistent product recalls. J.C. Penny has over 10,600 employees and many different kinds of products, it's hard to manage the process and guaranteed that each product has high quality at same

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