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Compare And Contrast Nike Vs Adidas

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Nike vs. Adidas
Michael Jordan, LeBron James, and Kobe Bryant are known as some of the greatest basketball players to every play the game. They all have something in common, other than being great basketball players, they are also sponsored by Nike. Nike and Adidas are equally popular but one of them is greater. Marketing is extremely important because it leads to selling products and makes Nike’s products more desirable to other companies. In 1978, the name Nike came from the Greek goddess of Victory. The logo is the Swoosh; its trademark tag is “Just do it”. Nike’s main markets are basketball, running, and the main focus is on the U.S. market. Nike leads in terms of athletic sponsorship, advertising, and marketing. Nike is very competitive in products and new things that come out in America. The Adidas Logo is three stripes, consisting of the three parallel bars. Adidas’ focus is on the people and the soccer, tennis. Adidas main marketing is people can buy their product.
In my opinion, I think Nike and Adidas are awesome, but I prefer Nike because the products are more comfortable to wear on the basketball court. Nike shoes are more light weight on the court and the feeling of the Nike shoes are a good fit to wear, because …show more content…

Nike is very well known in today 's generation; it keeps proceeding through the world. Nike is big in America, while Adidas is not that popular. In recent years, Nike has expanded and has been effective for basketball and athletes around the world. Nike endorses NBA players to get signed to big Nike contracts and these endorsements tell players to advertise their products on T.V and have them advertise them online and on the magazine. Nike has endorsed a gay athlete, and they have reached out to the homosexual community by endorsing a gay athlete. This endorsement has caused the homosexual community to embrace Nike and their products, and now the homosexual community will buy Nike’s products

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Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.

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Air Jordan is another brand that is famous for it's Michael Jordan dunk logo in the All-Star game. Reebok is another well known logo and is also worn by many athletes today. Finally, Adidas are the shoes that never get enough rep for there shoe game even though they are just as good as Nike's because the players who wore them were not widely known for being phenom's like LeBron, Jordan, or Wall. Tim Duncan, Dwight Howard, Derrick Rose and Damian Lillard are four of the big names who wear Adidas today. In order from the best basketball shoe to the okay basketball shoe, in my opinion it would be Nike in 1st, Jordan in 2nd, Adidas in 3rd, and Reebok in 4th.

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Nike soccer cleats and Adidas soccer cleats may seem to be almost identical products, but they differ tremendously

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Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

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Stories about the goddess said that she would "swoop" in suddenly. The swoosh logo reflects the swoop, but the "swoosh" was not an ancient symbol of Nike. Every Olympic medal since 1928 has Nike giving a wreath and has a shield were the winners name is written. On all of the rolls-Royce cars, there is a hood ornament with nike on it. Honda uses her for some of their logo.

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Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

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Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

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Throughout the years Nike has dominated shoe sales against other competitors. Nike is known for their marketing concepts including putting a lot of time into their commercials. The quality of commercials has a lot to do with how much a product sale. Nike does a great job using music, humor, and celebrity endorsement to push interest to their products. In the commercial “LeBron James Nike Pool” Nike uses three advertising techniques such as; Music, Humor, and Celebrity endorsement to appeal to their customers.

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In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

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Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention.

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From 1984 to 1996, Nike signed the endorsement contract with Michael Jordan, thus shaping the brand image of the professional basketball shoes, surpass Adidas and Puma as a leading brand in the industry (Kincade, 2010). The success of Nike air shoe let Nike acknowledge, design and promotion is the most powerful weapon in the competition. In order to concentrated on its core competency in the design and promotion, Nike didn 't go to

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Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.

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Mission and vision The Adidas Group pursues to be the leader in the sporting goods industry across the world with brands built on a passion for sports and a sporting lifestyle. For this purpose they always try to increase their brands and products to improve their competitive position. Adidas is continuously committed to the customer focus service with new innovation and design, and

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Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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