Nordstrom’s store interior design has a traditional wood, elegant appearance and, at the same time, conventional. From the main entrance, people can appreciate the illuminated interior lights of Nordstrom with its picturesque windows placed on both sides of the door where they used to collocate inanimate mannequins dressed in the last attire of the season; a festive recreation to enhance consumerism or, Nordstrom’s’ magazines postcards. The retailer entrance is like a short tunnel, an abstract or geometric museum painting that magnetizes people to discover their merchandise variety. At the end of the entrance, in the form of the mini art exhibition tunnel, people can find an empty corridor of merchandise that give people a sensation, a wider and more orderly view of the store, which takes people to the heart of Nordstrom store, the stairs.
The large anchor stores are usually strategically located at the end points of the shopping mall. The placement of the stores are easily accessible and offer ample parking. Internally, the floor plan is tactically set up to draw the attention the consumer. The mall entrance for both stores opens up to cosmetics, perfume, shoes and ladies apparel. These areas generally account for more than 40% of the store sales.
There is great opportunity for variety in success. H and M, Forever 21 and The Hudson’s Bay are all successful retail stores that can be found in major malls nation-wide; yet, these stores vary greatly in the aspects of store organization, product offerings, target markets and marketing strategies. The physical organization of a retail store includes considerations such as size and layout, that will determine the overall atmosphere of the store and the type of consumer that it attracts. H and M stores are typically large, at times with multiple floors and are divided into sections based on target markets and product lines.
With the increasingly development of nowadays society and economy, the chain stores are become more and more popular in this world, and people also more and more rely on the chain stores during their daily lives, especially in America. People start to discuss whether the chain store is benefit or harmful. This article, “In Praise of Chain Stores” is an article by Critic Viginia Postrel, is an essay about this discussion. The writer first illustrates the bad influence of the them that the appearance of the chain stores makes the U.S cities to be less local flavors, it caused every place looks the same and it definitely decreases the number of tourists. However, she refutes her own opinion in the past paragraphs: The chain stores could offer variety goods which could not be supply in the local area; Chain Stores helps people to adapt a new environment, because everywhere is same; The economies of many cities are not depend on the traveling, it is not necessary of the change amounts of visitors.
Target Corporation has many different strengths compared to its competitors. Target is the second biggest concession retailer in the United States. Target has a great reputation and strong brand that they spent time and money creating and still try to enhance through their current and future business decisions. About 97% customers are able to recognize Target with its bullseye logo. Target has the ability to create great relationships with customers, and Target has strong and unique marketing tactics.
We would distribute our product to 780 locations across America in middle class areas that have many high schools. Having little control over the placement of the product on shelves is part of the disadvantage of using intermediaries but we would hope to eventually be placed in an ideal eye level
A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by printed ads. As soon as the physical existence of our franchise is recognized in the market, then broader media will follow. However, we believe that the best form of advertising is still “our service delivery and our unique products. "
The key to the success of Dressbarn is the location of the stores being strategically placed in convenient strip shopping centers and surrounding suburban areas. Every Dressbarn store is made unique and able to cater to the local demographics, Dressbarn has created a comfortable and easy to shop environment for their customers. As I analyzed Dressbarn’s revenue over the last nineteen years, I’ve observed that their best sales were
Target’s design implements the retailer 's strategy to influence the customer 's buying
In Attachment 8, this chart shows the Hi-Value Supermarket shopper interview results the studies that were conducted. This breaks down all 3 stores and provides more in-depth knowledge of their superior characteristics. In Attachment 9, it shows the financial situation which breaks down the 5%, 7%, and 10% possible price reductions. It is easier to compare the numbers in the different categories. Gross profit margin and breakeven sales numbers were conducted so
Nordstrom has central business districts that are chosen as other stores located within real estate, which attracts the same target market. Nordstrom’s inventory is meant to have more urban/prosperous consumer in mind. Nordstrom’s CBD locations serve as ports for public transportation, and pedestrian traffic. With Nordstrom being in the center of downtown, means being close to very affluent residents who are less price sensitive in their shopping likelihood.
Target has a very distinct type of wardrobe portrayed on its racks; it is easy to spot the store’s dominant style and it exclusive contracts with manufacturers. These sensory cues give the store a sense of place within society, and influence the particular social status of its inhabitants; it is very clear the shopper is not at Walmart. Although there is a variety of ethnicities portrayed in advertisements, it is a formerly shaped idea of a middle class lifestyle that is being sold. According to Zurkin, the rise of incomes and a newly found sense of entitlement encouraged shoppers to believe that buying products for their quality was something they could and should do. Consequently, brand names appeared to be the best assurance of quality without eliminating the need for standardization in a newly mass producing society.
Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.
It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the
Moreover, there were a few condominiums near our business location. A lot of college students and working adults are living in the condominium too. It is very convenient and easy for them to walk to our shop as it only takes 5 to 10 minutes to walk to our shop. But in the future, our goal is to locate our business to a shopping complex such as KLCC and MidValley.
