Comparing Cultip And Center's Effective Public Relations States

Government plays an important role in society. It is an establishment to dictate the laws of a nation, and directs energy towards the organization of people groups and the well-being of lives. Because of this, there is a need for a sector of government known in businesses as public affairs. This sector provides the resources for solving many issues, and is a necessity for the operation of a government. By looking more closely at the seven goals within governmental public affairs, one might be able to see how it is beneficial. One of the first goals of public affairs within government is to inform constituents. Very similar to a marketing firm, pubic affairs carries the responsibility to let the public know what is happening within the government. They let people know what decisions are being made and allow people to be prepared for changes. As Cultip and Center's Effective Public Relations states, “Regardless of size, the focus of the public affairs function is informing general and specific audiences about the organization’s services,”(Cultip and Center's 350).

These two things are very similar, however, hold their individual characteristics that make them slightly different. Both point toward the fact that public affairs advocates to the public to do something, and to interact with the government. On a more specific level, “active participation” points to voting, following regulations...that dimension. It is akin to being a good citizen. However, “fostering citizen support” takes a role of helping citizens advocate for specific positions. All in all, these both require support from the