Comparison Of Budweiser And Anheuser-Busch Brands

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There are established iconic brands such as Budweiser and Anheuser-Busch brands that have sustained the business for over 100 years through the strong corporate identity, loyalty, and great heritage across generations (Gehani, 2016). However, newly emerging user-centric brands like Google, Samsung, and Microsoft are industry leaders and reached iconic status in less than 50 years.

Google, Samsung, and Microsoft posse strong brand value and are the preferred brand by consumers (Gehani, 2016). Through dynamic innovation capabilities and quality products and services, these companies sustained the fluctuating market changes and consumer requirements through the entrance of disruptive innovative/technologies.

The new technological advancements