McDonald’s and Jollibee are the top two fast food restaurants in the Philippines, which is why they are often compared to each other. Although they are both fast food restaurants that have common products and ideas, they are two completely different businesses. The purpose of this paper is uncover information about McDonald’s and Jollibee in the Philippines as individual businesses as well as in comparison to come up with a conclusion for which is the better fast food restaurant and what is actually number one.
Jollibee is the dominant market leader, operating with around 80 international stores and 750 stores in the Philippines. It is an originally Filipino company that has grown to become the largest food service network in the country. Due to the success of Jollibee and the widespread of Filipinos all over the world, the company has been establishing international expansion with stores throughout the United States of America and several countries in Asia.
The Jollibee Food Corporation values customer focus, excellence, respect for the individual, teamwork, spirit of family and fun, humility to listen and learn, honesty and integrity, and frugality, in their efforts to fulfill their mission, which is to serve great tasting food, bringing the joy of eating to everyone. As any business should have, every Jollibee branch must reach what they call “FSC Standards,” which pertains to the standards of their food, service, and cleanliness. Every food product of Jollibee must meet