It is widely recognized by the customers for introducing a variety of innovative and high-quality products to the market while the competitors could not do the same. “During this period of time, the company grew at a very fast rate and expanded its market to Europe, Asia, and Latin America” (dynacorp case study). However, Dynacorp’s glory did not last long. The company started to face many problems while its competitors began to close the technology gap and gained back the
Clorox has an excellent opportunity right now to bring their products to a whole other generation. Right now the average consumer for Clorox is about 35 and older because it is generally something people who clean their houses use. However with the new “Green Works” products being produced by Clorox they have the chance to get consumers younger than 35 introduced to their brand. This creates a problem for Clorox, not because getting the younger crowd into the product, but because they have not launched a new product in so many years that they need to catch up with current marketing techniques.
Marketing Management Project PROJECT OUTLINE: Choose one company which has a turnaround in the past and one company which failed in the past. Discuss each company’s marketing strategy and reasons for their success or failure. Marketing Strategy Failure: Gap Inc. How Gap turned into Crap! What went wrong?
• Opportunities: Global expansion, Growing product portfolio, Mergers & Acquisitions • Threats: Decreasing demand, intense competition, increasing labor wages • Strengths: Strong brand portfolio, good cash flow, global footprint • Weaknesses: Long term debt Alternatives • Increase market share in developing economies, if KHC increases their market share it will put them at a competitive advantage
Without competition, companies would not have the need to adjust their prices, or improve their products to win over customers, resulting in low quality goods & services with high prices. Competition generally has a positive impact on the consumers, as when companies begin to strive to be the best and most successful in their industry, they utilise marketing strategies to win over customers, these include but are not limited to price, product, promotion and place. Two companies which are continually constructing innovative ideas to come out on top are PepsiCo and Coca-Cola. These two companies hold the majority of the market power in the non-alcoholic beverage industry. They are classified as an oligopoly concentration as the two firms control the vast majority of the market share and therefore requires the two companies to compete on prices as well as non-price related aspects.
ECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
They sell their specific brand of toothpaste as the best and then use the rhetorical appeals of ethos, logos, and pathos along with color schemes and word placement to convince you of their claims. Colgate instills people with an urgency to take care of their teeth and a confidence that their toothpaste will do the job better than any other
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
ORGANIZATIONAL STRUCTURE & DESIGN KFC share in a divisional structure of Yum! Brands, Inc. Pizza Hut, Long John Silver’s, Taco Bell and A&W are the other divisions Offers spots to many people; good for senior executives Eager, alert, and flexible to growth and change KFC makes everything to be recognize and provide money to Yum! Brands, Inc. Chick-fil-a is KFC’s biggest competitor, and quickly growing in popularity. Other competitors include AFC Enterprises and McDonald’s CULTURE Big on diversity in the office
Contents Executive Summary 2 Introduction 3 SWOT analysis for “Amul Butter” 5 PEST Analysis 8 Porter’s 5 Force Model for AMUL Butter 9 Market Research through Survey 12 Findings from the survey analysis 16 Positioning Strategy 18 Recommendations 19 References 19 Executive Summary Introduction Amul as a brand name is familiar to almost every individual in India, Amul is known for its quality products purity and hygiene. It is a Dairy Cooperative of Gujarat, also known as The Gujarat Cooperative milk marketing federation Ltd established in 1946. Gujarat as a state of India is a leader in organizing dairy cooperatives and its success is not only limited in India but acts as a model for rest of the World. For over more than the past
Micro and Macro Environmental factors that influence Marketing decisions (LO 2.1) Micro Environment: This indicates those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. Furthermore, these are the factors close to a business that have a direct impact on its business operations and success. It is important to carry out a full analysis of micro environmental factors prior to decide corporate strategy.
The high cost of operating in this industry prevents many companies from entering the competitive arena. Last, these two companies engage in non-price product differentiation. Rarely will you see Pepsi attempt to undercut Coca-Cola in price. Instead, you see these companies use creative advertisements to compete (Neary
Unilever recognises that it cannot cater to needs of all the consumers present in the market. Consumers are present in a very large number in the market place and they vary greatly in their needs and buying behaviour. Companies also are well aware that themselves vary greatly in their ability to serve various segments of the market place. Unilever is no different from other companies in this regard. It recognises that it is far better for it to cater to certain segments that it can serve the best rather than attempting to cater to the needs of the entire marketplace as a whole.
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
