ipl-logo

Competitors Vs Hoover's Competitors

185 Words1 Pages
Competition According to Hoovers, Target main competitors are Macy’s, Kohl’s, and Sears (Hoovers, n.d.). The reason why these retailers are competitors is, because they are large department chains, and they sell similar merchandise as JCPenney. For instance, these retailers offers a wide range of products which includes, apparel, footwear, jewelry, housewares, handbags, cosmetics, electronics, and many other products. The department stores Kohl’s, Macys, and Sears all sells different type of brands that sets them apart from competitors, as well. Kohl’s added Under Armor to its store, as a way to attract younger shoppers who shop there. Macy’s tends to focus on high quality items. For instance, Macy introduced an intimate apparel line from
Open Document