CompTech’s critical strength is that it has a large market base which increases the number of their customers. The presence of a large market base for their goods has enabled CompTech to have a competitive advantage over their competitors and also capitalize on their economies of skills as well as increasing their profit margin. One of their weaknesses is that they have very high number of vacancies which means more resources are used in recruiting and training new employees. Therefore it is difficult to find an employee within the corporation with three years of supervisory experience. Internal recruitment to fill in the store managerial positions is very difficult to do according to this case. The corporation also experiences a high