"Brave New World" is a classic novel, published in 1932, which portrays a futuristic society where advancements in science and technology have influenced the way people perceive and live their lives. Through exploring the themes of fake happiness, consumerism, and addiction to technology, the novel becomes more than a story. It offers a comparison to our society, even raising questions about the growing dependence on drugs and technology in today's world. "Brave New World" sees the government maintaining control over citizens by distributing a drug called soma, which offers immediate happiness without consequences or side effects. In today's society, we can see comparisons with the widespread use of prescription …show more content…
Citizens are conditioned to purchase new goods and discard old ones continuously. The overuse of technology and its impact on the environment are evident in "Brave New World," where entire areas are consumed to provide resources for the ever-growing materialistic needs of the population. Similarly, our global society is effected by consumerism, causing waste and environmental pollution. The constant need for people to want the latest devices, fashion trends, or social media platforms reflects the fight for novelty in our society. Rapid advancements in technology have also made it more difficult for people to disconnect, often resulting in privacy invasion, intrusion into personal lives, and an inability to step away from screens. In "Brave New World," the government exerts significant control over its citizens by manipulating their biology and the environment through advanced technology. People are genetically engineered and socially conditioned to ensure loyalty to the World State. Babies are born in a lab and undergo psychological conditioning, using Pavlovian techniques and hypnopaedia to almost install values into there