Pavlovian Conditioning In Brave New World

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Conditioning is the backbone of this structured society. No free thought means no retaliation, and conditioning is their tactic to guarantee a controlled society. “Pavlovian conditioning” comes from Ivan Pavlov’s ideas that animals could be taught actions through punishment and reward. Brave New World applies this concept to humans, using conditioning to alter the minds of the children in their society. At the Conditioning Centre, children are taught to hate roses and books by receiving electric shocks when they touch them. The state can use this conditioning to control and coordinate their citizens, starting them as young as they need to. They also use hypnopaedia, which incorporates conditioning into controlling the minds of teenagers while