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Consumerism In Fight Club

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The film Fight Club, directed by David Fincher, was well received and was one of the most popular films of its time. The movie takes an interesting spin on the effects of Dissociative Identity Disorder (multiple personalities), on the individual afflicted as well as their peers. At its core, the film strives to make a statement on the effects of societal norms and the evils of consumerism on an individual’s pursuit of happiness. It utilizes Dissociative Identity Disorder and other mental disorders to accomplish this. The setting of the film is dark and gloomy – the main character/narrator, who remains unnamed throughout the entirety of the film, lives in a seemingly perpetually dark and depressing city, in an old, abandoned house. This dreary …show more content…

After becoming entranced by the impulsiveness and can-do attitude of his friend, the narrator decides to go along with Durden’s idea to start a “Fight Club”, where men gather regularly in various locations to fight, for no other reason than to help them forget their problems and deal with the stressors of everyday life. The more time the narrator spends with Tyler, the more he seems to rely on him. However, he is sleeping again and his demeanor has begun to improve and he no longer relies on material possessions. Finally, one day, Durden leaves with no word or warning.
The narrator is at a complete loss and looks for clues to his whereabouts. Oddly, he is easily able to find things that help to lead him to Durden, such as plane ticket stubs and familiar faces. He travels the entire country looking for him until finally, in a hotel room; Tyler Durden appears to him just as he is starting to put the pieces together. Tyler reveals that they are one and the same person. We learn that when the narrator falls asleep, he takes on the personality of Durden and vice

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1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like

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