The core values of the Dyson Grand Challenge program are education, preparation, and communication. Education is a pivotal aspect of the program. When students actively participate in the program they are applying the knowledge they’ve learned in their courses. It fills the gaps in knowledge they have and reinforces the belief that they’re knowledge is relevant in the workforce. Furthermore, because they are showing others business strategies that will make their businesses successful, more of their knowledge will be retained. In addition to this, clients become more educated regarding the business practices that will make them more successful in the short and long term. Preparation is also a key value of the Grand Challenge program. Through