Critical Evaluation Paper

A critical evaluation of the impact of mobile devices on e-commerce

OBJECTIVE

The aim of this research paper is to explain the use of the mobile devices or Mobile Web and to measure its impact on e commerce, specially the search for information, upstream of the purchase, of smartphone users, through the following problematic: To what extent does the use of the Mobile device have an impact in finding information from smartphone users prior to their purchase? We will do a quantitative study based on a questionnaire. The results will show the importance of user-generated content and those created by companies on the Mobile Web as well as Mobile Marketing strategies aimed at capturing smartphone users as early as the product information search

The text is entered by handwriting using a pen, touching the screen, or orally. The computing power of a tablet is less than that of a desktop computer. On convertible tablets, the screen can be flipped, and the device can be used as a notebook. The Apple iPad is a tablet that runs the same software as the iPhone; it has around 10-inch screen and weighs between 460 and 650 grams, depending on the models. Electronic tablets have been around since the 1990s and were put back into fashion by the launch of the iPad in 2010. These devices are halfway between the phone and the personal computer. In 2013 most of these devices are equipped with a smartphone operating system and are used for activities similar to those of a personal computer. After the release of the iPad, Steve Jobs, its author, announced the end of the era of personal

This new category of devices allows access to information to everyone, everywhere and all the time. Users can then exchange information quickly and efficiently regardless of their location. Personal computers are then replaced by smaller, less expensive, battery-powered devices connected to wireless networks. These devices often have no keyboard, but a touch screen.

Mobile devices revolution

In 2007, Apple launched its first phone, the iPhone, pioneer of smartphones with touch-sensitive multipoint interface, sensitive to the fingers of the user. The device works like a computer with an operating system and applications. The 3.5-inch display offers 480 × 320 pixels. Its commercial success will be at the origin of the widespread use of smartphones with touch screens at all manufacturers.

In 2008, while Apple released the iPhone 3G (appearance of the App Store), competitors released their models: RIM released the Blackberry Storm, the first touch model of the brand. Android is also debuting with the HTC G1. And Sony Ericsson with the Xperia