Green Supply Chain Management (SCM)

Literature Review

During the last 15 years, the festival industry has become more and more lucrative, in fact, they are universally important because of their social, cultural and economic impact. According to a study done by the Universiti Tegnoli in Malaysia, respect for the environment is a factor that is important to consider in the organization of festivals as well as their supply chain as a whole. (Seman, et al., 2012). In this critical literature review, Supply Chain Management (SCM) as a process and its main objectives will be defined and outlined through relevant concepts and theories. This will lead to viewing recent development in this sector such sustainability integration and the introduction of the Green Supply Chain Management

According to Srivastava (2007), we can define the Green Supply Chain Management as “integrating environmental thinking into supply chain management, including product design, material sourcing and selection, manufacturing process and delivering the final product to the consumers as well as end-of-life management of the product after its useful life” (Srivastava, 2007, pp.

In business this is of great importance already but a focus which has still been left in the dark are music festivals. Music festivals are ephemeral events that bring large numbers of people together in concentrated areas for brief periods of time. This industry is a very lucrative one, which has been growing in the last 15 years, even if only a few official research has been published on the growth of this market, various numbers prove this (Glassett, 2014). In fact, according to Mair: “around 15 million people attended festivals in Australia in 2009, which was an increase of over 20% from 1999. In 2010, Coachella Music and Arts festival in California set a record turnout with over 225,000 people attending over 2 weekends” (Mair, 2011 in Glassett, 2014, p. 6). Despite these events being part of a particular niche in society, the socio-ecological effects extend far beyond their spatial and temporal boundaries. Therefore, music events can be of importance not only when they take place but leave visitors inspired to become sustainable, co-operative and creative to be part of the green supply chain. By letting customers be part of sustainable practices, festival organizers have access to customers perception of the event and are therefore able to better satisfy their demand and then, have more benefits from it (Glassett,