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What Are The Reasons Why Tee Talent Should Sponsor Community Events

941 Words4 Pages

Tee Talent needs to sponsor community events so that it helps gain brand recognition. In order to get the highest return on capital, it is necessary that Tee Talent sponsors events that helps align with its social mission. There are six main reasons why Tee Talent should sponsor community events: 1. It helps reach your target market 2. Gains brand awareness 3. Ability to reach new clients 4. Reconnect with existing clients 5. Can be a great return on investment 6. Social responsibility To begin with, sponsoring events helps reach your target market. If Tee Talent is able to choose the right community events to sponsor, it will be a direct path to reaching Tee Talent's target market. Next, by simply sponsoring community events it helps …show more content…

Sponsoring community events also helps reach new clients as Tee Talents logo will be used when approaching other businesses for sponsorship. The more Tee Talent's logo is seen around the community, the more potential clients Tee Talent will acquire as people become aware of its social mission. Attracting new clients is important but it is also important to reconnect with new clients. Tee Talent recently changed its business card which outlined more of its services it provided. By reconnecting with existing clients, Tee Talent can help grow its business as existing clients may have not been aware of all the services Tee Talent provided. This will ultimately result in higher sales because it gives existing clients an opportunity to do more business with Tee Talent. The fifth point is very important to mention as it can be a great return on investment. Sometimes sponsoring events can be a better return on investment as compared to simply adverting on social media or on TV. The reason for this is that sponsoring events reaches a specific target audience rather than mass advertising which focuses more on advertising to a wide variety of people. Finally, the …show more content…

All the events pertain to organizations that have social missions. The three organizations that Tee Talent can sponsor are Kids Ability, the Guelph Humane Society, and the Food Bank of Waterloo Region. Kids Ability - Superhero Run Kids Ability is an organization specializes in helping children with special needs. With locations across Kitchener-Waterloo and Guelph, Kids Ability's main goal is to help children realize their full potential. With the help of volunteers, teachers and therapists, over 6,900 children were cared for in 2017. Throughout the year, Kids Ability has multiple events to have raise money for the organization. This is a great way for organizations to give back to the community by sponsoring a variety of events. Large firms such as Sun Life Financial, are a sponsor of Kids Ability. Not only is it good for Sun Life Financial to give back to the community but the firm uses it a selling point when talking to potential clients. Tee Talent can also use this a selling point when talking to potential clients as it shows that Tee Talent cares about helping other organizations with social

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