Another challenge that is often overlooked when conducting business with Latin American countries, is the importance of roles in the business world based on gender. Although, Mexico had significantly progressed in the creation of equality laws on the basis of genre, they still hold a slight higher view of the importance of masculinity than The United States. Therefore, it is important to understand that it might be a disadvantage for a company to send a woman as a representative of the company due to the unfortunate fact that Mexico’s political leaders and often business owners believe that the authority is representative of a man. Fortunately, the legislature has enacted various rules that get rid of discrimination on the basis of gender. …show more content…
The United States is a country whose culture and believes are driven to greater things. From its early years when the government proclaimed the manifest destiny to further expand their borders and seek greatness, to today’s constant investment in technology and innovative infrastructure, The United States is very tolerate to change. In fact, they promote change, where on the other hand, Mexico has a very high uncertainty avoidance. Meaning that they fear change and the uncertainty of the known; reasons for which they often reject business offers from other countries like The United States (The Hofstede Centre, 2016). Since business cannot be conducted on a close mind or in the presence of fear of the unknown, uncertainty avoidance becomes a number one challenge when conducting business with Mexico. Challenge that worsens with the indulgence differences between the countries. While The United States scored 68% in indulgence, Mexico scored 97%, a 29% gap difference between the countries’ needs to follow their inborn and cultural desires, further complicating the uncertainty avoidance of