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Culture Industry: Enlightenment As Mass Deception

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Noam Chomsky said one day “all over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.” Seeing how consumerism has taken an important part in the society and how it has affected members of the society in many ways.
Consumerism is a phenomenon that has been gaining strength with the passage of time that it has been affected the society through advertising, as illustrated in the chapter “Culture Industry: Enlightenment as Mass Deception” of the book “Dialectic of Enlightenment” by Theodor Adorno and Max Horkheimer argues that “[social media, television], radio and magazines [are used] to manipulate the masses ” in order to that the society feels that it is necessary to consume new products to meet their true” needs. …show more content…

According to Merriam-Webster, consumerism refers to “the belief that it is good for people to spend a lot of money on goods and services " (http://www.merriam-webster.com/dictionary/consumerism). In addition, consumerism may be referred to “the theory that a progressively greater consumption of goods is economically beneficial; Attachment to materialistic values or possessions “ (http://www.thefreedictionary.com/consumerism). This term brings us to the idea that consumerism influences the economy of people in today’s

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