Daniel Gilbert's Stumbling On Happiness

“Stumbling on Happiness”, authored by Daniel Gilbert, is a book that will quite possibly change the way you think and look at with just about everything. Through perception and cognitive biases, people imagine the future poorly, in particular what will make them happy. I chose to read this book because as I go day-to-day, I want to do everything in my power to be happy, and do things happily. Making each and everything that I do have a meaning, or a reason for doing it. Many people think that they know what makes them happy, or what they have to do to make them happy. However, I do believe that one must really have to find themselves in order to be happy or know what happiness is. Overall, my understanding of the book is that Daniel Gilbert’s

Gilbert also uses yellow as an example. When one is describing the word “yellow” they may describe it as the color, however that is incorrect. Gilbert explains the word “yellow” as a psychological state. One might think that describing what the color looks like or what is relevant to the color yellow, however, that is not necessarily correct. Indicating a rubber ducky, a school bus, or a lemon, “see all those things? The thing that is common to the visual experiences you have when you look at them is called yellow,” Gilbert expresses. Every form of happiness occupies a different point on a scale of happiness. Emotional happiness is an experience, so what we each experience has a relation to emotional experiences whether they cause happiness or

How to please them and do what satisfies them. What consumers want, and what marketers think they want, may be very apparent. For a marketer, it is one of the most important, if not the most important thing to know the wants and needs, and what makes a consumer happy. What really matters to consumers? According to, “The 3 Psychological Triggers that Matter to Happy Customers”, the first trigger is personal touch, making something more personal to the consumer. The second trigger is reciprocity, by going out of your way to make sure that the consumer is satisfied, creating a connection with the consumer. Finally, the third is “being a VIP”, making sure that your consumers are loyal customers. “78 percent of customers say they show loyalty to a brand by telling others about it.” (The 3 Psychological Triggers that Matter to Happy