Dannon Disruptive Technology Essay

University of The People BUS 5114 MIS and Technology
Written Assignment Unit 4 Dr. Charlotte Barrett 1 May, 2023

annon on Disruptive Technology using case report rubric and guidelines
CASE REPORT: DANNON AND THE DISRUPTIVE TECHNOLOGY OF PLANT-BASED YOGURT
Introduction:
When plant-based yogurt began to gain popularity in 2016, Dannon, a popular yogurt brand in the US, faced a serious challenge. Yogurt made from plants was a disruptive innovation that reduced Dannon's market share and compelled the business to review its product line. Case Presentation:
Dannon created the "Dannon Oikos Nonfat Yogurt Alternative" line of non-dairy yogurts in response to the popularity of plant-based yogurt. The product had

To preserve this trait and harness it to fuel sustainable future growth, leaders can actively help portfolio companies stay true to their roots through the transition.” (Kotter,

Dannon was able to increase sales and hold onto its market share by creating a non-dairy yogurt substitute. The popularity of Dannon's non-dairy yogurt substitute underlines how crucial it is to comprehend disruptive innovations and their effects on the marketplace. Businesses that don't adjust to disruptive technologies run the danger of losing customers and becoming obsolete. Conclusion:
“By fostering quick product development and market expansion, Danone has the chance to outpace its rivals. They are ready to integrate the fastest-growing innovators at a pace that would be difficult to achieve from inside, as opposed to taking a more time-consuming and slow route of developing internal innovations.” (Kotter, 2018)
An illustration of how businesses can successfully deal with disruptive technologies is Dannon's response to the popularity of plant-based yogurt. Dannon was able to increase sales and hold onto its market share by creating a non-dairy yogurt substitute. To remain competitive, businesses need to be aware of disruptive technology and open to adapting to shifting consumer tastes.

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