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Defy Appliances: Creating Customer Value For An Organization

627 Words3 Pages

Customer value could be interpreted in many different ways. It could mean a customer receiving what they desire, paying low prices, receiving good quality for what is paid or giving and receiving something in return. (Shanker, 2017)

Always ensuring that a company creates customer value is essential. This will allow a company the upper hand on competitors as it keeps loyal customers and improves the brand name, gathering new customers to the business. My assignment explains what value is. I have chosen the company Defy, which I give a brief over of and explain what specifically customer value is. I have researched extensively on what Defy Appliances has done to create customer value. I have conducted an interview with an employee of Defy, who is situated within supply chain. She had mentioned five areas within the supply chain process that Defy creates customer value in, namely quality, costing, availability, features and after sales services. I have also discussed how these areas can be improved.

2.CREATING CUSTOMER VALUE FOR AN ORGANISATION

2.1. What is Value?
“At a broad level, the term value shows up in several very different contexts. For example, an increasingly common perspective on managing organizations argues that creating and delivering superior customer value to high-value customers will increase the value of …show more content…

Defy is a company, like many others that that understand the importance of adding value to the lives of their customers through their products. They ensure that value does not just happen at the end of their supply chain process but from the very beginning when the sale takes place. Defys’ supply chain process is one that starts from the sale of their products before production the manufacturing of a

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