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Delta Airlines Porter's 5 Forces

290 Words2 Pages
when considering only international or domestic markets alone, Delta’s figures are the highest when the total of both international and domestic traffic are added up. Delta is also a founding member of SkyTeam, an alliance that include airlines such as Air France, Air China and Korean Air. Through this alliance and other marketing and code-sharing agreements with foreign carriers, Delta has been able to increase its ability to gain a market share to and beyond traditional European and Asian gateway cities. Similarly through such relationships, these foreign carriers have obtained increased access to interior U.S. passenger traffic beyond traditional U.S. gateway cities. In addition, Delta participates in transatlantic joint ventures with
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